How to Analyze Your Email Campaign Performance

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On top of that, if you are using personalization, you can send emails to people who abandoned their shopping cart, encouraging them to come back and finalize the purchase. All in all, if used correctly, email marketing can be very effective at every stage of the sales funnel, so make sure to start building your database of old and new customers as well as prospects in time.Its success is easily measurable measuring the success of campaigns is quite easy in email marketing, thanks to the built-in analytics provided by most email marketing platforms.

Through these analytics, you can see the open rate, bounce rate, conversion united kingdom phone number resource rate, number of unsubscriptions that occurred after the email was delivered, number of clicks the links/ctas within an email received, your email marketing campaign's cpm, and much more. Having this type of information at hand will enable you to see where you went wrong in your campaigns and also to test different variations of the same campaign to see which performs better.It has a high roiaccording to oberlo, email marketing has the highest return on投资 (roi) among marketing channels- $ for every dollar spent.



Source: oberlo.Comadd to that the fact that email marketing revenue is projected to hit billion by the end of , and you can clear any doubts about whether a good email marketing strategy will make you money.Source: statista.Comit generates traffic for your websitegreat content and offers on your website aren’t very effective if the website has no visitors. With email marketing, you can significantly increase how much traffic a website receives by sending emails containing links to fresh as well as evergreen content and new offers.