Digital marketing campaigns with commitment
Posted: Sat Dec 07, 2024 9:56 am
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As sustainability and environmentally friendly practices become more prominent in public discourse and on the agenda, these topics are also becoming a point of interest for consumers. Throughout 2023, it will be common to find companies advertising their sustainable actions and encouraging people to consume their products according to this philosophy .
However, for these campaigns to be successful, they must avoid list of mexico whatsapp phone numbers remaining at the stage of empty slogans and allow customers to somehow verify their veracity and effectiveness . Today, brand differentiation and value are closely linked to the precept of authenticity , which in turn impacts on consumer trust in a brand, and this element comes into play in an intensified way when we talk about advertising campaigns committed to a cause.
Importance of Generation Z and new formats
Considering that they are the first generation of digital natives (i.e. people who have grown up with the Internet), Generation Z uses platforms more consciously and dynamically, and their preferences play a crucial role in the development of new digital marketing formats . It is important that companies take this audience segment into account and design and implement strategies that bring their message or product closer to this group , and not the other way around.
A clear example of the relevance of Generation Z in this area is the rise of TikTok (whose user base is expected to continue growing throughout 2023) and the consolidation of the short video format on different platforms (Reels, Youtube Shorts). One of the main digital marketing trends this year will therefore continue to be fast, visual storytelling with videos between 10 and 60 seconds long .
Automation and Artificial Intelligence
Task automation in Email Marketing, social media responses or SEO analysis will continue to be a trend in 2023 as the software and tools that allow these actions to be automated become increasingly efficient. Automation processes allow for greater rigor in the execution of these tasks , detecting potential problems and dedicating more time to tasks that do require human and professional input .
As sustainability and environmentally friendly practices become more prominent in public discourse and on the agenda, these topics are also becoming a point of interest for consumers. Throughout 2023, it will be common to find companies advertising their sustainable actions and encouraging people to consume their products according to this philosophy .
However, for these campaigns to be successful, they must avoid list of mexico whatsapp phone numbers remaining at the stage of empty slogans and allow customers to somehow verify their veracity and effectiveness . Today, brand differentiation and value are closely linked to the precept of authenticity , which in turn impacts on consumer trust in a brand, and this element comes into play in an intensified way when we talk about advertising campaigns committed to a cause.
Importance of Generation Z and new formats
Considering that they are the first generation of digital natives (i.e. people who have grown up with the Internet), Generation Z uses platforms more consciously and dynamically, and their preferences play a crucial role in the development of new digital marketing formats . It is important that companies take this audience segment into account and design and implement strategies that bring their message or product closer to this group , and not the other way around.
A clear example of the relevance of Generation Z in this area is the rise of TikTok (whose user base is expected to continue growing throughout 2023) and the consolidation of the short video format on different platforms (Reels, Youtube Shorts). One of the main digital marketing trends this year will therefore continue to be fast, visual storytelling with videos between 10 and 60 seconds long .
Automation and Artificial Intelligence
Task automation in Email Marketing, social media responses or SEO analysis will continue to be a trend in 2023 as the software and tools that allow these actions to be automated become increasingly efficient. Automation processes allow for greater rigor in the execution of these tasks , detecting potential problems and dedicating more time to tasks that do require human and professional input .