Table of contents hide
1 Why master the vocabulary of web writing? It's not my job after all!
2 Web writing vocabulary: terms related to content marketing
3 Small non-exhaustive glossary of web writing: SEO terms
You have launched your business and would like to call on a writer for your web content creation? Get ready to acquire a new vocabulary: that of web writing!
If you didn't choose web writing as your second language, this article will interest you! I'm barely exaggerating... Like the graphic designer or the web developer, the web writer uses terms that you may not master.
Why master the vocabulary of web writing? It's malaysia whatsapp not my job after all!
SEO writing covers many more parameters than just writing text content. And to properly brief your web writer, it is essential to speak their language .
If you think that because you didn't plan a briefing you're safe, you're kidding yourself...
If you ask a freelance web editor for help without a briefing, the risk is that he will ask you LOTS of questions. Even if I take the time to explain to my clients what everything I ask them is, it is still easier for you if you understand what we are talking about directly.
Another reason to master a minimum of vocabulary: trust does not exclude control (raaaa, I hate this expression but it sums up my idea here). Without being an expert in web writing, knowing a few elements will allow you to verify that the chosen service provider is competent and knows what he is talking about. You will be able to "control" his skills in terms of editorial strategy and SEO content and will more easily give him your trust.
A bit like when you take your car to the garage... If you've never lifted the hood of your vehicle and don't know where the spark plugs are, where the levels are checked and where the headlight bulbs are changed, you might be fooled...
Web Writing Vocabulary: Terms Related to Content Marketing
Writing web content covers two main fields of action: marketing and natural referencing. I will not talk here about the rules of French , conjugation, syntax and grammar. I start from the assumption that you master them and if you have gaps, you can easily rely on your web editor (in principle ^^) or a proofreader.
Let's first cover marketing terms.
Copywriting
The copywriter may want to know if the requested text should be copywritten. Copywriting is a marketing technique to encourage readers to take action. There are many more or less aggressive copywriting methods. You have certainly already seen some, formulas like "the best mattress on the market" or "my secret to having smooth and silky hair". But storytelling is also a form of copywriting.
CTA or Call to Action
Generally speaking, I advise you to have CTAs whether on your web pages, in a newsletter or a blog article. This is the text encouraging the Internet user to take action: "click here", "I place an order", "subscribe to the newsletter" ...
Editorial line
It is impossible to write a text for your brand if you have not communicated your editorial line to your web editor! As for a newspaper, the editorial line decides how you treat information. It is both your tone, the subjects you address and it is obviously linked to your targets.
Persona (also called avatar – but not for the film – or ideal client)
The persona is the robot portrait of your customer. This is the person to whom each of your texts must be addressed. Please note: it is possible to have several personas but each text must address only one of them.
Small, non-exhaustive glossary of web writing: SEO terms
The other important part of the copywriter's work is natural referencing or SEO optimization. It is a set of techniques used to improve the positioning of a page in Google search results (or SERP) according to a typed query .
The web editor is not solely responsible for good SEO: the technique and popularity of your website play just as important a role as quality content.
Anchor
These are the words on which a link will be placed. Previously, you could see the anchor "robot portrait of your customer".
Backlink / netlinking
A backlink is a link from another web page pointing to your site. Netlinking is the work of optimizing backlinks.
HTML tags
HTML is a language used to structure a page (texts, images, links). Tags are therefore used to indicate to search algorithms the structure of the text. For example, your text will have a title, several subtitles, or even sub-sub-sections.
Duplicate content
Interesting to know as a customer! Duplicate content is duplicated, copied content. This is similar to plagiarism and is a practice sanctioned by search engines. A web editor must provide you with an original text! Several tools allow you to check the authenticity of a text such as Copywritely or Duplichecker .
Google Search Console
The editor may ask you for your access to Google Search Console . More often used by SEO consultants , your editor may offer you an additional service. It is a tool to help optimize content that allows you to track the work done and check that the pages of the site are all well indexed.
Internal link and internal mesh
An internal link is a link pointing to another page on your site. Internal linking is the organization of your internal links.
Meta description
This is the small description that appears under the title and the URL in the search results. I hesitated to put it in the SEO part itself because it has no influence on your SEO and rather has an incentive role, therefore marketing.
Keyword
A keyword corresponds to a query typed by the Internet user. Each page of a site must contain at least one main one. The keyword will be present a certain number of times in the text: we then speak of occurrences and keyword density (it must not be too present either).
Long tail keywords
While keywords can be one, two, or three words and are more general, a long tail keyword is very specific. For example, the keyword might be “cheap boots,” the long tail keyword would be “cheap black boots for winter.”
Optimization
An optimized page or article will meet the rules established by Google to try to reach the top of the search results. It will respond to a keyword, its lexical field will be rich, its titles will be worked on and the HTML tags will be filled in.
Title
This is the title that appears in Google search results. It can be different from the H1 and must be optimized.
