Are We Behind? Are We Missing Out? What Are They Organizing Into? Or china mobile phone number resource You May Fall At The Other End Of The Spectrum And Ask, “are We Changing Too Fast? Do Companies That Don’t Change So Often Do Better? Ok, That’s More Than One Question, But The Second Question Boils Down To This: Should You Restructure Your Marketing Organization? Reorganizing Marketing Centralization Emerged As The Theme Coming Out Of The Pandemic.
Gartner Reports (Registration Required) A Distinct Move To A Fully Centralized Model For Marketing Over The Last Few Years: “(R)esponsibilities Across The Marketing Organization Have Shifted. Marketing’s Sole Responsibilities For Marketing Operations, Marketing Strategy, And Marketing-led Innovation Have Increased.” According To A Gartner Study, Marketing Assuming Sole Responsibility For Marketing Operations, Marketing Innovation, Brand Management, And Digital Rose By Double-digit Percentage Points In Compared To The Previous Year.
