The demand for SEO continues to grow as more consumers move online, and even many traditional businesses realize that they need to accelerate their digital transformation.
Many brands and businesses realize that they need SEO for their online marketing, and the benefits they can gain from SEO work performed on their behalf are enormous.
Sure, SEO improves your website’s searchability and overall visibility, but there’s more to it than meets the eye. In this article, we’ll uncover 15 reasons why SEO is important for businesses. Let’s get started…
Table of Contents
Why SEO is becoming increasingly important
Conclusion
Why SEO is becoming increasingly important
These 15 reasons will give businesses of all sizes and industries clarity on why they need to do SEO to take their brand to the next level.
1. Organic searches lead to website traffic.
Organic search is a vital part of most businesses’ website optimization and is a key component of the buyer funnel, enabling users to convert or engage.
Many marketers know that Google owns the largest search market, far ahead of competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many more.
But that doesn't mean other search engines don't contribute to brand visibility. It's just that Google owns a large portion of the overall search market, and because it's the clear leader, its approach is important to follow.
Google is the most visited website in the world (especially in the United States) and is also the most popular email provider in the world with over 1 billion users.
YouTube is the second largest search engine and is visited by more than 2 billion people at least once a month.
We all know that most people in the world access the Internet via Google at least once a day to find information.
As Google and other search engines see what information is a reliable resource, quality SEO strategies and high-quality websites will leverage those resources for the brand’s best interests.
2. SEO builds credibility for businesses of all sizes.
The goal of SEO is to build a strong foundation under which a beautiful website provides the best user experience, is as efficient as possible, and is most importantly easy to find in search.
There are several elements that can help build trust in search engines like Google. In addition to the factors mentioned above, building authority and trust can also be accumulated through the following factors:
• Natural links
• Positive user behavior
• Machine-learning signals.
• Improved various elements and content on the page.
The problem is, it’s impossible to build trust and stockholder database credibility overnight. Just like in real life, it takes time, experience, and qualifications to gain authority and credibility.
Adhering to Google's EAT guidelines is equally important if you want to achieve success.
Building an authority brand takes patience, effort and commitment, and it relies on delivering a valuable, quality product or service to gain customer trust in the brand.
3. SEO is the best way to understand the voice of the consumer.
From understanding the market at a macro level to understanding consumer intent at a granular level, SEO can tell us what customers need and want.
To get a clear signal about the user's intent and behavior, there are several ways to do this:
• Search term information
• SERP analysis
• AI analytics and insights
4. Good SEO improves user experience.
User experience has become the number one priority for every marketer. Everyone wants better organic rankings and maximum visibility, but few realize that the best user experience is the key to your success.
Google has learned how to interpret user experiences as good or bad, and a positive user experience has become a key component to a site’s success.
Updating Google's page experience is something that marketers in all industries need to address and has long been a focus area. If customers know what they want and we don't know what they need, we can't find it, and our site can't be optimized.
A clear example of creating a solid user experience is when Google became more of an answer engine than a presentation of alternative information on SERPs.
The intention is to provide users with the information they need with fewer clicks, quickly and easily.
So, quality SEO incorporates a positive user experience, leverage it to your advantage to maximize brand value, catch it, and keep up with it, that’s the job of Asia Search SEO team, a service provider, SEO Agency.
5. Local SEO Local SEO increases engagement, traffic, and conversions.
With the ever-increasing growth of mobile traffic, local search has become a fundamental part of the success of small and medium-sized businesses.
Local SEO aims to optimize your online presence for a specific area so people can find you quickly and easily, bringing them one step closer to making a transaction.
Local optimization focuses on a specific city, region or country to create branded media that works at a local level.
SEO experts do this by optimizing a brand’s website and content, including local citations and backlinks, as well as regional listings that are relevant to the brand’s location and business sector.
To promote local engagement, SEO professionals should optimize a brand’s Knowledge Graph panel or start with a Google My Business profile and social media profiles.
Also, it’s important to pay attention to user reviews on Google, as well as other review sites like Yelp, Home Advisor, and Angie’s List, but it depends on the industry.
