The “almost Poetic” Alignment Of
Posted: Sat Dec 07, 2024 5:53 am
Commercial/transactional: The Searcher Needs Services To Do Something — They Have A Product Or Service In Mind And Are Considering Their Options. Navigational: The Searcher Wants To Find A Specific Company And Go To Its Website. A Page Optimized For Informational Intent Should Provide Detailed And Relevant Information On The Key Phrase — Think A Blog, Article, Or Explainer Video.
A Page Optimized For Transactional Intent Should Focus On Converting chile phone number library The Visitor Into A Customer. Andy Points OutSearch Intent (Which He Refers To As Know, Do, And Go) With Stages In The Marketing Funnel. At The Know Stage, Searchers Are Problem-aware.
At The Do Stage, They Know The Problem And Search For Solutions. At The Go Stage, They Know The Problem And Possible Solutions And Search For Your Brand. Here’s How Intent-based Queries Might Look For The Astraius Example: Type Of Intent Searcher’s Goal Query Know (Informational) Looking For Answers Wants To Do It Themselves “best Locations For Satellite Launches” Do (Commercial) Has A Product/service In Mind Considering Options “satellite Launch Services” Go (Navigational/branded) Looking Up A Company “astraius” Understanding And Matching Search Intent With The Appropriate Funnel Stage Can Help You Optimize Your Pages For The Appropriate Conversion (Subscribe, Watch A Demo, Talk To Sales, Etc.
A Page Optimized For Transactional Intent Should Focus On Converting chile phone number library The Visitor Into A Customer. Andy Points OutSearch Intent (Which He Refers To As Know, Do, And Go) With Stages In The Marketing Funnel. At The Know Stage, Searchers Are Problem-aware.
At The Do Stage, They Know The Problem And Search For Solutions. At The Go Stage, They Know The Problem And Possible Solutions And Search For Your Brand. Here’s How Intent-based Queries Might Look For The Astraius Example: Type Of Intent Searcher’s Goal Query Know (Informational) Looking For Answers Wants To Do It Themselves “best Locations For Satellite Launches” Do (Commercial) Has A Product/service In Mind Considering Options “satellite Launch Services” Go (Navigational/branded) Looking Up A Company “astraius” Understanding And Matching Search Intent With The Appropriate Funnel Stage Can Help You Optimize Your Pages For The Appropriate Conversion (Subscribe, Watch A Demo, Talk To Sales, Etc.