Enhance the load speed of your page

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A clear call to action (CTA) is the most essential component of a landing page as it encourages conversion. Make sure that your CTA is clear and stands out. Use a different color in the CTA and use action verbs that compel your visitors to take action. You can use words like get it now, buy today, download, or submit.

When creating the CTAs, have one CTA for each landing page. Having several CTAs on one landing page can result in fewer leads and lower conversions. Research shows that one CTA per page can lead to a 13.5% conversion rate, while three CTAs have a conversion rate of 10.5%. On the other hand, more than three CTAs on one page result in a lower conversion rate.


mobile page speed - new industry benchmarks
Source: Google/SOASTA Research

The loading speed of your landing page will impact its skype database click-through rate. Conversion is only possible if visitors can successfully land on your page. If your landing page takes too long, your visitors will likely bounce off, lowering conversions.

Research shows that a one-second delay can lead to a 7% decrease in conversions. Therefore, it is essential that you reduce the loading time of your landing page.

Capitalize on the power of social proof
Proper execution of media exposure can ensure that your business benefits from social proof. You can then leverage the power of social proof to increase conversion. Social proof serves as an incredible motivator in conversion.