Landing Page Views are delivered to people

[taniakhatuntrisha@]

Let’s explore this exciting new option to drive calls by beginning with set up. First, create a new Website Traffic campaign.

facebook click to call ads create website traffic campaign
Next, in the ad level, you can (but aren’t required to) deselect Desktop japan phone number lead and Connected TV from device targeting, just like we did in Reach campaign setup, in order to view and use the click-to-call ad type under this campaign. With Website Traffic campaigns, you can optimize for a variety of ad delivery options—typically link clicks or landing page visits—but in this case, there currently is no option to optimize for click-to-calls.

Feel free to select either, but keep in mind that we have seen more success in driving calls at a lower cost using “Link Clicks”. If you have additional budget, test them against one another to see which performs better for you. By definition, Link Clicks are delivered to people that are most likely to click your ads whereas within your target audience that are most likely to click the ad, or load your website or Instant Experience.