Not only will this help you save money

[taniakhatuntrisha@]

Your KPIs
Key performance indicators (KPIs) and marketing analytics can help you determine which campaigns are yielding the best results as opposed to ones that are underperforming.

Then, you can prioritize those that are generating income or leads and scra ivory coast phone number leadp ones that aren’t., but also drive sales simultaneously.

In the case of a recession, you may need to adjust some of your marketing goals and objectives, and therefore the KPIs that measure them.

6. Your customer targeting
You always want to be targeting the right audience with your markting and advertising, but during an economic downturn, laser-focused targeting becomes essential for survivival— especially when the marketing budget is tight beacuse it prevents wasted spend on irrelevant clicks on your add. You may need to change your targeting so that you’re focusing on one particular niche within your audience, or perhaps even a new niche that has emerged. Get a feel for what your customers need right now and make any targeting adjustments from there. You should also segment your email lists based on any new pattern and retarget your website visitors to attract the right audience and get a higher ROI on your marketing efforts.