5 Tips from a Marketer Promoting a Startup in the US in 2021

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This mostly concerns the B2C segment and interactions between brands and their customers, who now, more than ever, expect care from them. This is also a demand for environment care — more and more people are paying close attention to environmental issues. This is primarily reflected in everyday things like waste sorting, which has already become a must-have; many have openly declared that they support Black Lives Matter, respond to other socially significant events and build their communications around them.

This is also true for B2B. For example, I work for a medical startup, and last year, when the economic crisis started in the US due to COVID, we decided to move production from China to America, which will create more jobs domestically, although it will be more expensive for us. We are planning to launch a campaign about this.

By doing so, you as a company demonstrate your argentina phone number data involvement in society and receive loyalty from your stakeholders in return.



" Not for Dummies." Create professional content written by people in the industry



It is necessary to consider how much information is currently falling on people, and only part of it is verified. This distracts attention and reduces trust.

Our approach as a medical startup is to create professional content written by people in the industry. Our audience is neurologists, and all content for them is developed by a team of medical editors, choosing narrow topics for specific groups of readers.

For example, about the consequences of COVID for neurological patients, or that our device is safer for conducting examinations, since the contact between the doctor and the patient takes less time - 5 minutes compared to 30.

Another example: we recently noticed an increased attention to our content from emergency departments, where patients are brought first. We started personalizing the content for them - showing them messages that emphasize the time savings thanks to our product.

Before COVID-19, we had more educational texts aimed at a wide audience. And we compared people's engagement before and during the pandemic. Before, when there was general content, the reach was higher, after narrowing the topic to a highly specialized one, it fell, but the conversion increased, we began to receive higher-quality leads.