One of the major problems faced by many companies operating in the B2B segment is the difficulty in integrating the Sales and Marketing areas . Even though the aim of both departments is to drive the company's growth through sales - one creating opportunities and the other realizing them - it is not uncommon to find companies that face difficulty in aligning the thinking of the two sectors.
In the B2B segment , in particular, the marketing area must be aligned with the sales force in favor of generating qualified leads , assertive communication, monitoring sales processes and delivering excellent services.
In addition to optimizing the work of marketing gambling data cambodia and sales professionals, this alignment of thoughts and actions can also yield excellent results for after-sales processes by mapping the level of customer satisfaction - designed for loyalty and resale.
With well-defined roles, it becomes simple to establish the objectives of both departments and direct them towards results . But don't forget that the Sales team is an important part of this process, after all, it has an incredible advantage: proximity to the customer and a comprehensive view of the market reality.
The Marketing team, in turn, is capable of studying markets , planning new business, developing and promoting communication , maintaining the customer base, as well as optimizing time and facilitating the routine of the Commercial area, which can then focus on identifying opportunities and generating revenue.
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