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With so many social networks and apps on our phones, it's not always easy to keep up to date with everything that's going on around us. Over the last year, a social network that's different from the usual has been gaining a lot of users. We're talking about Snapchat , a network that stands out for its icon of a white ghost on a yellow background.
Why a ghost? Perhaps because the posts on this social network are somewhat ephemeral, disappearing after a few seconds. Yes, you read that right. Snapchat posts disappear after a while, and that's what makes this network so unique. Users take a photo or a 15-second video and share it with their friends. The use of fun filters, which allow users to add strange accessories or korea email list modify their faces, also increases the popularity of this platform.
If you think this network has no potential for Digital Marketing , you will be surprised when I tell you that more than 700 million photos and videos are shared every day. Even though 31% of users are between 18 and 24 years old, you should take advantage of all the potential that this network has to offer.
In this post, we show the work that some brands have developed on Snapchat to interact with their users in a fun and fast way.
5 Companies Using Snapchat Creatively
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Free People
American fashion retailer Free People has gone a step further than usual to offer its Snapchat followers a sneak peek at new collections about to hit stores. In addition to being a great way to show off the brand’s behind-the-scenes look, this strategy also allows them to promote products that haven’t even hit the market yet. Those who watch the Snapchats feel honoured, so to speak, that they’ve been given a few seconds behind the scenes.
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GrubHub
American food chain GrubHub achieved real success when it ran an ad to hire more employees through Snapchat . Using Snapchat 's drawing tool , the brand asked anyone interested in the job to draw one of the brand's food products. The best drawings would be selected and the users called for an interview. In addition, the brand also uses its Snapchat to advertise promotions, contests and show behind-the-scenes footage.
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Express
We all know that the younger generation doesn't consume much news, whether through television, newspapers or the Internet. However, what if they received information through short and extremely dynamic snaps? That's exactly what the Portuguese newspaper Expresso has done. In a way that breaks with the conventions of journalism, some current issues are explained using videos and images that succinctly summarize what is happening in the country and the world.
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World Wildlife Fund's (WWF)
Inspired by the fact that Snapchat content disappears after a few seconds, the World Wildlife Fund in Denmark and Turkey launched a campaign they called #LastSelfie . The goal of this campaign was to raise awareness that certain animal breeds are also ephemeral and close to their end. A great way to promote a non-profit cause.
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McDonald's
McDonald ’s , the world’s largest fast-food burger chain, is also using Snapchat in creative ways. Through the social network, they’ve been promoting their burgers – both those already well-known to customers and those just arriving on the market – and telling behind-the-scenes stories from the perspective of their employees. They recently created a 36-second video sequence to show behind-the-scenes footage of the filming of a new TV commercial.
How to use Snapchat for digital business?
In conclusion: unless you live in another world, you’ve probably noticed by now that this new social network has become a rare case of spontaneous success, being considered the hottest digital platform on the Internet in recent months. Also read our post How to use Snapchat to promote your business to learn 5 valuable tips for your digital strategy.
But have you ever thought about using Snapchat to monetize your brand and online business, taking advantage of the wave of enthusiasm and the growing number of users? Well, we have a solution for that pain:focuses precisely on this point: how to make money online using Snapchat as a tool to promote, publicize and monetize your digital business!
Created by 2 successful American entrepreneurs this(we've never seen any other course on Snapchat) is revolutionary and exploits the fact that Snapchat doesn't yet have an advertising platform to make this social network a success.
