The Digital Marketing market is expected to move R$10 billion reais this year, registering12% growth. Faced with these numbers that swim against the tide of an economic crisis and seem to work miracles in sales, it is natural that myths arise about the ease of doing Digital Marketing and the quick results it can achieve.
As in any other area, results take time to appear and, for this to happen, the team involved needs to follow a strategy and work hard. It is also important for managers to be aware of the myths that we will discuss in this post in order to create an effective strategy.
Creating a blog within your company's website to gambling data netherland offer relevant content and quality information to your audience is a very important part of your company's strategy.Content Marketing. But a blog can't do everything on its own. There's no point in creating and feeding a blog with relevant content if no one visits it. You need to use other channels, such as email marketing lists and social networks, to disseminate what you're producing.
However, in addition to blog posts, it is necessary to invest in other materials, such as videos, e-books, infographics and webinars, in order to offer quality content. All this production goes far beyond creating a blog.
Myth2 – There should be new content on the website every day
There is a relationship between the number of posts and the relevance that the site acquires in search engines, but you should not publish content based solely on this principle. Above all, your page must offer quality content that truly engages the public and leads to conversion.
Even better than having daily content is maintaining the frequency of quality posts. The frequency of publications should be in accordance with your audience. Posts that are targeted to your persona and well-written have more engagement power than random daily posts.
Myth3 – Content Marketing is only used to generate traffic
Although most Content Marketing strategies consider what we call the top of the funnel to generate leads, the main purpose of Content Marketing is to influence your audience's purchasing decision and make your company a reference in the sector.
The effectiveness of a marketing campaign will be demonstrated by the number of conversions, so it is always necessary to adjust it according to the results obtained. According to a survey by Content Trends 2016, when content marketing is done well, it can increase lead generation and business opportunities fivefold.
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