What are Carousel ads? How to make online marketing clickable?
Posted: Sat Dec 07, 2024 3:57 am
Doing business online is no longer an easy task. Many businesses have entered the online market, whether old or new, using Social Media to market themselves online to compete for customers. This makes each business need to have a strategy for doing good advertising. Today we have a form of advertising on Social Media like Carousel Ads. What is it that makes big brands often use Carousel Ads for promotion in this article?
Table of Contents
Get to know Carousel Ads: What are they?
Social Media Channels That Can Make Carousel Ads
Advantages of Advertising on Social Media on Carousel Ads
How to create Carousel Ads that are interesting and meet your target audience
summarize
Get to know Carousel Ads: What are they?
If you are looking to create a promotion on Social Media, what we would like to recommend now is Carousel ads, an online advertising format that allows advertisers to display multiple pieces of content and images within the same ad. This is good for advertising multiple products in the same post or advertising services with a lot of details, allowing customers to scroll through the images or content in a manner similar to scrolling through images in an album. This type of ad is popular on social media platforms such as Facebook, Instagram, etc.
Related Articles What is Paid Media?
Social Media Channels That Can Make Carousel Ads
For anyone who wants to create Carousel Ads on Social Media, there are 4 main platforms that have a large target group using them: Facebook, Instagram, Line OA , and Twitter. Each platform has details on how to post ads as follows:
Facebook has a multi-image ad format where you can post up to 10 images, with a 1:1 aspect ratio for a maximum video length of 240 minutes ( Facebook image size for interesting and attractive posts )
Instagram allows you to post up to 10 photos in your ads. For Stories ads, you can post up to 3 photos with aspect ratios of 1:1, 9:16 for 60-second Feed videos and 15-second Stories videos.
Line OA has a maximum of 10 ad image formats with a 1:1 image ratio. Ads can be placed on both Line Timeline and Line Today.
Twitter allows up to 6 image and video ad formats with aspect ratios of 1:1, 1.91:1. For video ads, the maximum length is 140 seconds.
Recommended services, Social Media Marketing
Advantages of Advertising on Social Media on Carousel Ads
Of course, Carousel Ads can create effective promotions for a large number of target customers, making them interesting and definitely having people click to view the ads. There are many advantages as follows:
You can offer multiple products and services. You can show multiple products and services in a single ad, allowing users to see the variety of products and services you have at the same time.
Make your advertising storytelling more engaging with skype database multiple images. Using multiple images to tell a story or show the process of using a product or service will create more engagement with the audience than a single image.
Increase the chance of engaging with the interested target audience. Since users can scroll through the images, it increases the chance that users will engage with the ad more.
Carousel Ads created across social platforms are analyzed and improved. Analytics for each image or content in a single ad can be viewed, allowing the content to be improved to better match the interests of the user.
How to create Carousel Ads that are interesting and meet your target audience
When you want to create Carousel Ads, no matter what platform it is, most of the ad designs are already similar. But for Carousel Ads, you may have to look at what kind of advertising is suitable for Carousel Ads. As mentioned, Carousel Ads are suitable for advertising multiple product lists, product usage methods, storytelling, reviews, etc. The method for creating Carousel Ads that are interesting and meet the target group is as follows.
Set objectives
First, determine the objective of making Carousel Ads. You should determine the objective of the ad that you want customers to do, such as buying products, showing product stories, how to use products, reviewing products, etc., so that you can plan all the advertising images completely.
Select the desired social media platform
Select the Social Media platform you want to create Carousel Ads on. The platforms that provide Carousel Ads advertising are Facebook, Instagram, Line OA, and Twitter so that you can create the ad images in the correct size and proportions.
Learn more 4 types of Facebook ads
Prepare content for advertising
Preparing content is a very important step that marketers must think of marketing content and design interesting advertising images. Each business has its own marketing approach. Preparing images and content to be displayed in the advertisement should have interesting images and content that is clear and to the point, reaching the target group as much as possible.
Design ads that are relevant to your target audience.
Design ads that are targeted to your target audience, so you can reach an audience that can actually convert into customers, using the ad creator tool of your chosen platform. Upload images and insert desired content, and set display settings to best meet your desired and narrow target audience.
summarize
Carousel ads are another form of advertising on social media platforms like Facebook, Instagram, Line OA, and Twitter, creating powerful ads to increase audience engagement so that they can become real customers. For anyone who wants to create Carousel ads, you can consult with Asia Search Solution, a digital marketing agency that does online marketing on social media, such as taking care of Facebook pages and making brands pop, which has a lot of big customers using the service. If you are interested, you can consult with us.
Table of Contents
Get to know Carousel Ads: What are they?
Social Media Channels That Can Make Carousel Ads
Advantages of Advertising on Social Media on Carousel Ads
How to create Carousel Ads that are interesting and meet your target audience
summarize
Get to know Carousel Ads: What are they?
If you are looking to create a promotion on Social Media, what we would like to recommend now is Carousel ads, an online advertising format that allows advertisers to display multiple pieces of content and images within the same ad. This is good for advertising multiple products in the same post or advertising services with a lot of details, allowing customers to scroll through the images or content in a manner similar to scrolling through images in an album. This type of ad is popular on social media platforms such as Facebook, Instagram, etc.
Related Articles What is Paid Media?
Social Media Channels That Can Make Carousel Ads
For anyone who wants to create Carousel Ads on Social Media, there are 4 main platforms that have a large target group using them: Facebook, Instagram, Line OA , and Twitter. Each platform has details on how to post ads as follows:
Facebook has a multi-image ad format where you can post up to 10 images, with a 1:1 aspect ratio for a maximum video length of 240 minutes ( Facebook image size for interesting and attractive posts )
Instagram allows you to post up to 10 photos in your ads. For Stories ads, you can post up to 3 photos with aspect ratios of 1:1, 9:16 for 60-second Feed videos and 15-second Stories videos.
Line OA has a maximum of 10 ad image formats with a 1:1 image ratio. Ads can be placed on both Line Timeline and Line Today.
Twitter allows up to 6 image and video ad formats with aspect ratios of 1:1, 1.91:1. For video ads, the maximum length is 140 seconds.
Recommended services, Social Media Marketing
Advantages of Advertising on Social Media on Carousel Ads
Of course, Carousel Ads can create effective promotions for a large number of target customers, making them interesting and definitely having people click to view the ads. There are many advantages as follows:
You can offer multiple products and services. You can show multiple products and services in a single ad, allowing users to see the variety of products and services you have at the same time.
Make your advertising storytelling more engaging with skype database multiple images. Using multiple images to tell a story or show the process of using a product or service will create more engagement with the audience than a single image.
Increase the chance of engaging with the interested target audience. Since users can scroll through the images, it increases the chance that users will engage with the ad more.
Carousel Ads created across social platforms are analyzed and improved. Analytics for each image or content in a single ad can be viewed, allowing the content to be improved to better match the interests of the user.
How to create Carousel Ads that are interesting and meet your target audience
When you want to create Carousel Ads, no matter what platform it is, most of the ad designs are already similar. But for Carousel Ads, you may have to look at what kind of advertising is suitable for Carousel Ads. As mentioned, Carousel Ads are suitable for advertising multiple product lists, product usage methods, storytelling, reviews, etc. The method for creating Carousel Ads that are interesting and meet the target group is as follows.
Set objectives
First, determine the objective of making Carousel Ads. You should determine the objective of the ad that you want customers to do, such as buying products, showing product stories, how to use products, reviewing products, etc., so that you can plan all the advertising images completely.
Select the desired social media platform
Select the Social Media platform you want to create Carousel Ads on. The platforms that provide Carousel Ads advertising are Facebook, Instagram, Line OA, and Twitter so that you can create the ad images in the correct size and proportions.
Learn more 4 types of Facebook ads
Prepare content for advertising
Preparing content is a very important step that marketers must think of marketing content and design interesting advertising images. Each business has its own marketing approach. Preparing images and content to be displayed in the advertisement should have interesting images and content that is clear and to the point, reaching the target group as much as possible.
Design ads that are relevant to your target audience.
Design ads that are targeted to your target audience, so you can reach an audience that can actually convert into customers, using the ad creator tool of your chosen platform. Upload images and insert desired content, and set display settings to best meet your desired and narrow target audience.
summarize
Carousel ads are another form of advertising on social media platforms like Facebook, Instagram, Line OA, and Twitter, creating powerful ads to increase audience engagement so that they can become real customers. For anyone who wants to create Carousel ads, you can consult with Asia Search Solution, a digital marketing agency that does online marketing on social media, such as taking care of Facebook pages and making brands pop, which has a lot of big customers using the service. If you are interested, you can consult with us.