It allows you to qualify your prospects

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We're coming to the most exciting part, the added value, in my opinion, of Inbound Marketing: having visitors, traffic, prospects... That's good! But knowing how to qualify them is even better! Honestly, until now, were you able to qualify your visitors? Prospects? Not me!

Inbound marketing helps define when and with what a lead becomes qualified. There are three essential types of lead qualification.


1. He goes from visitor to contact.

2. He becomes an MQL (marketing qualified lead) and this means that he could soon become a potential customer and turn into an SQL (sales qualified lead).

3. They become a SQL (sales qualified lead), meaning they're highly qualified to become a future customer. But remember, turning an SQL into a customer isn't up to you. A customer may be very interested in your content, your company, and even your services, but they won't automatically become a customer; they tongliao mobile number database come back a few months later to review your offerings again.

To give you an overview of the funnel at Stratenet:

Inbound Funnel 1

My personal opinion / recommendations:
Personally, when I discovered inbound marketing, I couldn't imagine ignoring it or not talking about it to those around me. What's fascinating is how adaptable inbound marketing is to every type of business or across different sectors.

Inbound meets your need for growth and contributes significantly to it.

Obviously, inbound marketing can't work if you don't coordinate your sales and marketing teams. You'll need to set goals and determine when a visitor or prospect becomes an MQL or SQL.

This alignment is essential because if, for example, you have a marketing team that is very efficient in acquiring potential new customers but your sales team is not (for example, it does not follow up well on the quotes submitted or is much too slow in processing them), you will quickly see that the process will not succeed, hence the importance of properly aligning your teams .

In closing, I'd say that inbound marketing is a more than necessary concept today. Companies wondering how to implement it should start by first taking inbound marketing training or conducting an audit with a certified agency. You'll then know if your company will be able to adopt it.