Who are we going to send it to?
Posted: Thu Dec 05, 2024 10:52 am
You have decided to make a newsletter, you have planned its frequency and its content. Now you have to think about who you are going to send it to. You must already have an idea that came when you defined your message, and you surely have a list of contacts (which complies with the GDPR of course).
Previously, we talked about giving the right message to the right person. So, with each sending, we must select the contacts who will really be interested in the message you want to convey.
For example, let's say you have a garden center. You buy dominican republic phone data want to talk about fall plants and introduce your store to a list of contacts you picked up at the last summer plant festival.
You can invite them to discover your store and benefit from a discount on fall plants.
The message you are going to convey will not be the same as the one you send to your customer who comes every month. Indeed, he already knows your store, maybe it will be more relevant to make him benefit from discounts for his loyalty. He receives every month your newsletter reserved for customers for example.
Targeting is essential for the success of your campaign . When the message is relevant to the person receiving it, the opening and click rates will always be positive. Think quality, not quantity.
The tools to send your newsletter are very varied. It is important that they adapt to your needs, especially think about an evolution of email marketing and marketing automation. The best known are Mailchimp, ActiveTrail, Sendinblue, Mailjet, Sarbacane, etc.
Although the tool is important, email address verification , message, frequency and segmentation are the key elements for the success of your newsletter campaign.
Previously, we talked about giving the right message to the right person. So, with each sending, we must select the contacts who will really be interested in the message you want to convey.
For example, let's say you have a garden center. You buy dominican republic phone data want to talk about fall plants and introduce your store to a list of contacts you picked up at the last summer plant festival.
You can invite them to discover your store and benefit from a discount on fall plants.
The message you are going to convey will not be the same as the one you send to your customer who comes every month. Indeed, he already knows your store, maybe it will be more relevant to make him benefit from discounts for his loyalty. He receives every month your newsletter reserved for customers for example.
Targeting is essential for the success of your campaign . When the message is relevant to the person receiving it, the opening and click rates will always be positive. Think quality, not quantity.
The tools to send your newsletter are very varied. It is important that they adapt to your needs, especially think about an evolution of email marketing and marketing automation. The best known are Mailchimp, ActiveTrail, Sendinblue, Mailjet, Sarbacane, etc.
Although the tool is important, email address verification , message, frequency and segmentation are the key elements for the success of your newsletter campaign.