Email Marketing

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This trend continues every year. More than 3 billion people in 2020 will use email to communicate, receive proposals, respond to concerns, subscribe, etc. In other words, more than half of the world's population will use email. A huge universe of opportunities.

This strategy needs to be well thought out and targeted. It is estimated that the open rate for personalized emails is 18% on average. Furthermore, 59% of B2B companies use it as an effective tool for lead acquisition .

We invite you to see many other reasons why we cannot leave email marketing aside:

Chatbots
This is something that is being used frequently and promises a lot in the coming years.

Despite some criticism about the lack of rational response that chatbots can give to a customer, this has been resolved with programs that generate a personalized response to each request that the customer makes. This also generates speed in customer service and allows companies to implement 24-hour support.

It is estimated that 47% of companies use chatbots for customer support and another 40% for assistance (ReveChat)

For this new year, Chatbots are expected to be much more email data human, more intelligent and capable of solving more complex questions. They are also expected to be able to simplify processes that cost a company millions of euros.


Conclusion
Evaluate your marketing strategies and implement innovative projects and ideas that offer better customer service. In the right mix of lead generation strategy, don’t forget that traditional face-to-face approaches don’t lose their value!

Start 2020 with good energy and by defining the best Lead Generation strategy for your company. Contact us and together we will create business opportunities tailored to your needs!