Have you ever heard of Black Hat SEO? Have you ever heard of someone talking about it? Yes? No? Regardless of the answer, it is important to stay up to date on this topic.
Black Hat SEO is a set of techniques used to optimize a page in search engines (to rank first). However, it uses highly questionable and unethical methods, which are even disapproved by Google itself.
In other words, these are techniques that trick algorithms into appearing first at any cost.
Want to learn more about the subject and why not include this technique in your digital marketing strategy? Read this article!
What is Black Hat SEO?
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To understand what Black Hat SEO is, let's remember whatsapp data the story of the hare and the tortoise. Where the hare thinks he's going to win the race before the tortoise, but in the end the tortoise wins, remember?!
So, this story translates well into the practice of Black Hat SEO, because those who use these techniques want to get ahead and get quick results, like the hare. However, we all know that digital marketing works more in the long term than in the short term, like the tortoise.
Furthermore, platforms like Google penalize those who use Black Hat SEO, as they recommend the use of correct keywords and efficient link building so that a page is positioned among the first results, whereas Black Hat SEO does the opposite.
In other words, this technique exclusively targets the top of the search results, with little or no planning. It is a manipulation of the rules of these sites, where the results may even be relevant and often arrive quickly, but the price to pay is high and can definitively harm all the company's marketing work.
Therefore, we do not recommend or carry out this type of strategy.
Where does the name Black Hat SEO come from?
In Western movies, villains were usually identified by the color of their hat, while good guys or heroes wore some white accessory. Hence the name of this practice: Black Hat SEO.
And not only that. In Marketing, there is White Hat and Grey Hat too! White Hat is the right example to follow.
Grey Hat is when a performance optimization practice is not considered correct, but is not unethical either, such as sending email marketing without permission to receive it or commenting on posts aimed at link building. It is not wrong, but it is not so right either.
White Hat, our turtle in the story, are practices that try to improve performance and ranking in the correct way, following the rules and without harming your competitors.
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