A significant part of the success we’ve generated from our partnership marketing efforts has come from running contests, a strategy we tend to preach a lot about on the Wishpond blog.
However, it’s not just because we have an awesome contest builder. We’ve seen first-hand that running an engaging and well-targeted contest is an incredible way to generate a massive number of leads for our business.
It made sense, then, that in our growth team’s monthly Введение продукта или услуги planning meeting back in December, we decided to look towards running partnered contests with other like-minded companies to increase our reach and generate new, engaged leads.
In this breakdown, I’ll dive into two contests we ran with partners, including a behind-the-scenes look at our outreach strategy, as well as the planning, design and promotion that helped us generate 1,263 leads in two contests.
When our growth team’s KPIs switched from traffic to lead generation, we identified partnered promotions as a huge area of opportunity for us to massively increase our reach and, as a result, drastically boost the number of leads we generated. These partnered promotions included contests, but also covered other efforts like guest posts, co-webinars, and more.
Because of this, our outreach strategy was both extensive and intensive.
Over Wishpond’s 7 years in the digital marketing space, we’ve been fortunate enough to make quite a few friends from dozens of companies we adore. Whether they’re company founders, fellow marketers or customer success specialists, we try our best to keep these connections close at hand.
Let me show you how close…
We came together and created a list of every single company or marketer anyone on Wishpond’s growth team ever had contact with. This list included information like contact emails, past collaborations, new potential collaboration ideas, and (most importantly) the status of our current relationship.
