How to build a successful landing page ?
It should be noted that the user “lands” on the landing page through canada whatsapp number data 5 million a call to action (via a banner or a simple text link) to carry out the activity that interests them, which is what converts. To do this, we must have a thank you page.
Conversion process = Call to action (banner or text link) to Landing page to Thank you page
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These are the three pillars of this inbound marketing tool, which must be aligned and consistent in content and form.
Now, to create a successful landing page , what should you keep in mind? Here is a list of essential tips:
Create a concise, direct and persuasive headline .
Briefly explain the benefits of your offer.
Take advantage of lists to make information digestible .
Emphasize the most important thing by using bold or italics in the text.
Create a design with contrasting colors where the important thing ( action button ) stands out.
Ask the user for an appropriate amount of information (email, position, address, etc.)
Eliminate distracting elements or elements that allow the child to escape to other places.
Showcase your offer with a nice image or video.
Include social media sharing buttons.
Add relevant and compelling testimonials.
Show the awards that the company/product has received.
Include your logo in a strategic place that attracts attention.
Before going into the examples, there are two things that I have not mentioned and that I also consider very important: the target audience and the offer .
Is your target audience really interested in your offer? How do you know? You can fail in the inbound marketing process if you are not aware of where your target audience is in the purchasing process. This is what is called the buyers journey.
To be clear: your landing page can receive thousands of visitors, but if they are not qualified or prepared to take advantage of the product, demo, or whatever you are offering, a spectacular landing page where you have put into practice everything I have told you will be of no use.
It's a matter of common sense.
You can't ask someone who doesn't even know what that buzzword on the Internet means to enroll in a community management course.
Ensuring that the right people reach your page requires a strategy for selecting the sites where you will place your banner or call to action . It also involves correctly classifying the keywords so that if the user enters Google through a search, it is someone interested in your offer. And if you attack a database, verify that the public is related to your product.
The target audience and where we place the landing page will determine its success.
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And although I know that a landing page can be any page on your website that a user enters, in this article, as you may have already realized, I focus on the methodology for creating the typical landing pages of the inbound marketing process .
These are pages that are linked to an offer and whose objective is for the user to act and become a lead or client, either by purchasing a product, registering, subscribing, making a download, etc.
And now, let’s go to the…
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Examples of successful landing pages that convert
1. Attractive titles
The goal of the title is to capture the user's attention and entice them to continue reading the rest of the content.
At the same time, the title should be able to make the user understand the offer in less than 3 seconds. It is also advisable to include the main keywords that you use in SEO and Pay Per Click (PPC) campaigns. Everything should be in line.
On this landing page for products to prevent the spread of lice and nits, for example, the message goes directly to the target audience's need to avoid head lice. The messages are concise and encourage action: “Download for free…”, “Send us your details.”
