Search engine positioning, comparison between Google and Bing
Posted: Thu Dec 05, 2024 8:52 am
Why is most search engine positioning focused on Google? This is probably one of the biggest questions we have when we consider segmenting the market for our brand or website on a search engine such as Google or Bing. In short, we are talking about doing SEO to place our company in the first place on a search engine.
Focusing on Google will not always be optimal for our brand. Depending on list of bolivia whatsapp phone numbers the type of target we are targeting, it will be interesting to position ourselves in one search engine or another . Knowing and analyzing in advance which platforms customers reach our website through will be essential to see if it is worth positioning in Bing or positioning in Google. Although the truth is that the Google search engine in Spain monopolizes the largest market sector, compared to Bing. But what if you are an SME interested in investing in the entire digital world? Then, you should know what advantages and disadvantages each search engine has in terms of positioning .
Get better RESULTS with your online strategyCAN WE HELP YOU?
Advantages of positioning in Bing
As we mentioned, depending on the market to be targeted, doing SEO on Bing can be highly recommended , especially if we are talking about a target located in the United States or if it is a user of a certain age and with little experience. In that case, this search engine is essential for our positioning strategy.
Unlike Google, the search engine also integrates Facebook results. And not only that, Bing is one of the best search engines for positioning when we talk about multimedia content such as videos.
Advantages of positioning on Google
When we talk about positioning on Google, we must know that it is the best search engine worldwide in terms of: basic searches, images and above all, news. In addition, unlike Bing, blog positioning is very effective . So, if you have a blog, you should know that Bing does not give much importance to this type of platforms.
Similarities between Google and Bing
The strategies to take in positioning in Google and Bing are very similar. But before knowing which method to use, it is essential to know them:
Off-page SEO : We refer to off-page when we talk about SEO that we will carry out outside of our own website. Such as Link Building, Guest Point, backlinks, or even something much simpler like social networks or forums . See also our article; Your responsive website optimized for mobile SEO .
Keyword : For both search engines, selecting a keyword is the fundamental basis for achieving good web positioning . Knowing them in depth and doing a good analysis according to the factor we want to enhance is essential. Therefore, we can find two types: According to the search volume and according to the user's intention. The best-known tools for creating analytical reports are Google Adwords and Bing adCenter.
Domain name : Related to the similarity above, it should be noted that both Google and Bing attach importance to the fact that the domain name itself uses some word that identifies the type of business . That is, if we are talking about a communications company, it would be interesting for both search engines for the word “communication” to appear in the name.
SEM : Paid results. As we have mentioned above, both search engines have their own tools such as Google Adwords and Bing adCenter in which the position of our website in the search engine is paid for.
Differences between Google and Bing
At first glance, we could say that the two search engines are very similar and that it makes more sense to position in one or the other depending on what our consumers use. We all wonder how to make my brand appear in the first results , the truth is that web positioning in a search engine is a deep job:
Domain age : If we look back, we would see that Google had given quite a bit of importance to the age of the domain at the time. But currently, it is not something that has much weight in the search engine. For Bing, however, it is a factor to take into account in positioning .
Header tags : We are referring to the famous H1, H2 and H3, which visually only change the font size on our website. However, when we talk about SEO, H1 is one of the most important for Google , giving it a lot of importance since it usually also contains the main keyword. In the case of Bing, this type of header text is not yet considered relevant.
Meta description : This factor is important for Bing when our main keyword appears in the meta description. In the case of Google, it is not relevant.
Penalties : Everyone knows the Google algorithm, and it includes a series of penalties if users do not respect the guidelines that the search engine allows. As for Bing, there are no known restrictions of this type, so the positioning campaigns are usually more aggressive.
Focusing on Google will not always be optimal for our brand. Depending on list of bolivia whatsapp phone numbers the type of target we are targeting, it will be interesting to position ourselves in one search engine or another . Knowing and analyzing in advance which platforms customers reach our website through will be essential to see if it is worth positioning in Bing or positioning in Google. Although the truth is that the Google search engine in Spain monopolizes the largest market sector, compared to Bing. But what if you are an SME interested in investing in the entire digital world? Then, you should know what advantages and disadvantages each search engine has in terms of positioning .
Get better RESULTS with your online strategyCAN WE HELP YOU?
Advantages of positioning in Bing
As we mentioned, depending on the market to be targeted, doing SEO on Bing can be highly recommended , especially if we are talking about a target located in the United States or if it is a user of a certain age and with little experience. In that case, this search engine is essential for our positioning strategy.
Unlike Google, the search engine also integrates Facebook results. And not only that, Bing is one of the best search engines for positioning when we talk about multimedia content such as videos.
Advantages of positioning on Google
When we talk about positioning on Google, we must know that it is the best search engine worldwide in terms of: basic searches, images and above all, news. In addition, unlike Bing, blog positioning is very effective . So, if you have a blog, you should know that Bing does not give much importance to this type of platforms.
Similarities between Google and Bing
The strategies to take in positioning in Google and Bing are very similar. But before knowing which method to use, it is essential to know them:
Off-page SEO : We refer to off-page when we talk about SEO that we will carry out outside of our own website. Such as Link Building, Guest Point, backlinks, or even something much simpler like social networks or forums . See also our article; Your responsive website optimized for mobile SEO .
Keyword : For both search engines, selecting a keyword is the fundamental basis for achieving good web positioning . Knowing them in depth and doing a good analysis according to the factor we want to enhance is essential. Therefore, we can find two types: According to the search volume and according to the user's intention. The best-known tools for creating analytical reports are Google Adwords and Bing adCenter.
Domain name : Related to the similarity above, it should be noted that both Google and Bing attach importance to the fact that the domain name itself uses some word that identifies the type of business . That is, if we are talking about a communications company, it would be interesting for both search engines for the word “communication” to appear in the name.
SEM : Paid results. As we have mentioned above, both search engines have their own tools such as Google Adwords and Bing adCenter in which the position of our website in the search engine is paid for.
Differences between Google and Bing
At first glance, we could say that the two search engines are very similar and that it makes more sense to position in one or the other depending on what our consumers use. We all wonder how to make my brand appear in the first results , the truth is that web positioning in a search engine is a deep job:
Domain age : If we look back, we would see that Google had given quite a bit of importance to the age of the domain at the time. But currently, it is not something that has much weight in the search engine. For Bing, however, it is a factor to take into account in positioning .
Header tags : We are referring to the famous H1, H2 and H3, which visually only change the font size on our website. However, when we talk about SEO, H1 is one of the most important for Google , giving it a lot of importance since it usually also contains the main keyword. In the case of Bing, this type of header text is not yet considered relevant.
Meta description : This factor is important for Bing when our main keyword appears in the meta description. In the case of Google, it is not relevant.
Penalties : Everyone knows the Google algorithm, and it includes a series of penalties if users do not respect the guidelines that the search engine allows. As for Bing, there are no known restrictions of this type, so the positioning campaigns are usually more aggressive.