How to position an eCommerce in search engines
Posted: Thu Dec 05, 2024 8:45 am
In Spain there are hundreds of online stores with millions of product pages that make good positioning in search engines a real challenge. Do you know how the online stores that make big profits do SEO?
In practice, SEO so that customers can find you is a circular task, it never ends, its practices are more art than science and are expressed in a network of details that go beyond creating valuable content; getting reputable inbound links and running visibility campaigns on social media.
Techniques to position an eCommerce
Competitor keyword analysis
If you have no idea where to start in this regard, you can look at the big retailers in your list of brazil whatsapp phone numbers sector. See what words they use in their page titles and descriptions with the Moz Browser Extension
Tools like SEMRush will show you the most effective keywords for your competitors in both organic and paid results. Keyword research will give you clues on how to structure your site's information, what terms to use, and how and where to place them on the web.
Content on the home page to position an eCommerce
The home page is the face of an online store and the one that should captivate search engine robots and users. To achieve this, the title must contain less than 70 characters , include the name of the brand and the most important phrase for which the online sales website is to be positioned.
Two other aspects that are worth considering are the meta description . A short text of 160 characters that appears below the title on the results pages and that should be provocative, descriptive and arouse the user's interest to make the click irresistible. And finally, the content of the home page should be concise, clear and encourage the user to continue browsing the rest of the site.
Products less than 3 clicks away
Website architecture plays a key role in SEO and also improves the online consumer experience.
Users appreciate a logical structure in navigation from the home page to the other pages. Users should access the product pages in less than 3 clicks from the home page , in a tree of categories and subcategories that is not too cluttered.
An intuitive, easy-to-navigate, understandable, or dummy-proof website is the best favor you can do for users in a hurry, and also for robots.
Get better RESULTS with your online strategyCAN WE HELP YOU?
Contents of product sheets
Product sheets are a key piece of eCommerce content that requires the most effort and attention to detail. This is because it is what the user will focus on the most and what will be decisive in making the decision . The list of elements includes:
Add the keyword to the product name . The product name should not contain codes or numbers provided by the supplier or for internal use. Codes as product names are not attractive to the customer and they dirty the name of the page. The product name is the term that is generally used in the title of the page and in the URL that is then shared on social media. Products are keywords to use on the website and are of interest for indexing the eCommerce.
Correct : Levis Jeans Super Slim
Incorrect : Levis Jeans Super Slim SS3108Le
The description of the website is the text that Google uses as a meta description . This element not only helps you position yourself in terms of keywords , but it is the meta description that “buys”, that is, it attracts the user’s click. That is why it is important to tweak this small fragment in order to incorporate the greatest amount of useful information for the user. It must attract and describe the business or its products. One of the most important elements is to incorporate into this small text the keywords that are most searched for in our business. Of course, we must not forget that we are writing for people, to attract them and get that click, so not everything can be composed based on keywords, it must also be a meaningful, descriptive and attractive text.
In practice, SEO so that customers can find you is a circular task, it never ends, its practices are more art than science and are expressed in a network of details that go beyond creating valuable content; getting reputable inbound links and running visibility campaigns on social media.
Techniques to position an eCommerce
Competitor keyword analysis
If you have no idea where to start in this regard, you can look at the big retailers in your list of brazil whatsapp phone numbers sector. See what words they use in their page titles and descriptions with the Moz Browser Extension
Tools like SEMRush will show you the most effective keywords for your competitors in both organic and paid results. Keyword research will give you clues on how to structure your site's information, what terms to use, and how and where to place them on the web.
Content on the home page to position an eCommerce
The home page is the face of an online store and the one that should captivate search engine robots and users. To achieve this, the title must contain less than 70 characters , include the name of the brand and the most important phrase for which the online sales website is to be positioned.
Two other aspects that are worth considering are the meta description . A short text of 160 characters that appears below the title on the results pages and that should be provocative, descriptive and arouse the user's interest to make the click irresistible. And finally, the content of the home page should be concise, clear and encourage the user to continue browsing the rest of the site.
Products less than 3 clicks away
Website architecture plays a key role in SEO and also improves the online consumer experience.
Users appreciate a logical structure in navigation from the home page to the other pages. Users should access the product pages in less than 3 clicks from the home page , in a tree of categories and subcategories that is not too cluttered.
An intuitive, easy-to-navigate, understandable, or dummy-proof website is the best favor you can do for users in a hurry, and also for robots.
Get better RESULTS with your online strategyCAN WE HELP YOU?
Contents of product sheets
Product sheets are a key piece of eCommerce content that requires the most effort and attention to detail. This is because it is what the user will focus on the most and what will be decisive in making the decision . The list of elements includes:
Add the keyword to the product name . The product name should not contain codes or numbers provided by the supplier or for internal use. Codes as product names are not attractive to the customer and they dirty the name of the page. The product name is the term that is generally used in the title of the page and in the URL that is then shared on social media. Products are keywords to use on the website and are of interest for indexing the eCommerce.
Correct : Levis Jeans Super Slim
Incorrect : Levis Jeans Super Slim SS3108Le
The description of the website is the text that Google uses as a meta description . This element not only helps you position yourself in terms of keywords , but it is the meta description that “buys”, that is, it attracts the user’s click. That is why it is important to tweak this small fragment in order to incorporate the greatest amount of useful information for the user. It must attract and describe the business or its products. One of the most important elements is to incorporate into this small text the keywords that are most searched for in our business. Of course, we must not forget that we are writing for people, to attract them and get that click, so not everything can be composed based on keywords, it must also be a meaningful, descriptive and attractive text.