How to convert your users into customers?
Posted: Thu Dec 05, 2024 8:44 am
How do you convert your users into customers? Today we'll help you answer this question. Software service providers (SaaS) convert 25% or less of users who take a demo or free trial into customers. In other industries, the conversion rate of registered users into customers does not exceed 10%.
Being above the market average in terms of conversion is possible if we carry bosnia and herzegovina whatsapp number data 5 million out intelligent communication with our visitors, as well as a series of actions aimed at the website and its optimization.
Get better RESULTS with your online strategyCAN WE HELP YOU?
Basic actions to improve web conversion
The download speed of your website is a critical aspect in conversion and is something that international platforms sometimes fail at. There are various solutions such as MongoDB that guarantee that your client, whether in Canberra or Patagonia, has a fluid experience. In the e-Commerce field, for every second of delay in the page download, the conversion rate decreases . With Gtmetrix or Google Page Speed you can check the speed of your website and optimize it.
Include compelling testimonials with your first and last name, a face image, your company, and your job title. Depending on the complexity of the type of product you sell, the testimonial should be more or less long in length. Only show testimonials that tell stories that will catch the reader's attention.
Induce them to follow the crowd . People are driven by imitation. If we see others enthusiastic about a service, we want to try it too. Therefore, look for ways on your website to include the volume of people who already trust you.
Create a showcase of logos that associate you with prestigious companies . These can be logos of clients, media outlets that have mentioned you, partners and associations, etc.
Success stories that explain what you have done for your clients and what the results are. It doesn't have to be a long and complicated document. Structure it so that you include a problem or conflict, a need, a solution and the results after applying it.
Create an updated company blog with articles that provide information to your audience on how to solve their problems. To achieve success with your blog, it is important to do prior research on buyer personas and the keywords that can bring you more traffic, as well as segment the content according to the point at which the user is in the sales cycle (need, initial research, purchase decision made, purchase).
Reduce distractions . On each page we must be clear about the objective to be achieved. Do we know what is most important? What action do we expect the user to take? Well, if we have a clear action, we must clean the website of distractions and make the calls to action stand out.
Use remarketing or retargeting so that once they leave your website, your brand is present when they visit other platforms and you stay in their mind. With Google Adwords you can run campaigns that push visitors towards conversion.
Email marketing tips to increase conversion
In addition to all the changes already mentioned, email marketing is a key method to show the customer everything you can do for them. Many online stores fail in this aspect. They have a good blog, their products are of quality, enthusiastic customers subscribe to the email list, but in the end they do not buy because there is no email campaign that in 30 or 15 days invites them to move towards the next segment of the conversion funnel and end up converting web visitors into customers.
Depending on the type of product you sell, you know that there is a moment of activation or beginning of the relationship, which is when the user is most interested in your brand. This initial moment must be used to complement certain tasks. For example, on Twitter , once the user registers, they are suggested to follow a certain number of users, thus guaranteeing a minimum number of updated messages on the timeline that motivate the user to return. On Facebook they do the same. On Dropbox, once you register, they insist that you download the application to your PC.
Getting the user to take those first steps means designing a welcoming email that is warm and offers clear steps on what comes next. The initial email can remind them of their user name. And then in subsequent messages you can explain what they can do to get the most out of your website; a step-by-step course to be delivered in 7 days, a PDF guide, an invitation to a demo, a discount on the first purchase, etc.
Thanks to marketing automation, it is easy to send emails after detecting certain user behavior on the site (triggered emails). You don't have to read the user's mind, you just have to analyze what they do and send them the right message at the right time.
Your email campaigns should be directed at the following:
Bringing the right people to your online store
Provide valuable information that makes the initial experience satisfactory
Generate engagement and increase online trust
Getting them to buy
Motivate them to recommend your products
If you are currently receiving a lot of visitors but are not satisfied with the conversion, tell us about your situation and we will help you.
Being above the market average in terms of conversion is possible if we carry bosnia and herzegovina whatsapp number data 5 million out intelligent communication with our visitors, as well as a series of actions aimed at the website and its optimization.
Get better RESULTS with your online strategyCAN WE HELP YOU?
Basic actions to improve web conversion
The download speed of your website is a critical aspect in conversion and is something that international platforms sometimes fail at. There are various solutions such as MongoDB that guarantee that your client, whether in Canberra or Patagonia, has a fluid experience. In the e-Commerce field, for every second of delay in the page download, the conversion rate decreases . With Gtmetrix or Google Page Speed you can check the speed of your website and optimize it.
Include compelling testimonials with your first and last name, a face image, your company, and your job title. Depending on the complexity of the type of product you sell, the testimonial should be more or less long in length. Only show testimonials that tell stories that will catch the reader's attention.
Induce them to follow the crowd . People are driven by imitation. If we see others enthusiastic about a service, we want to try it too. Therefore, look for ways on your website to include the volume of people who already trust you.
Create a showcase of logos that associate you with prestigious companies . These can be logos of clients, media outlets that have mentioned you, partners and associations, etc.
Success stories that explain what you have done for your clients and what the results are. It doesn't have to be a long and complicated document. Structure it so that you include a problem or conflict, a need, a solution and the results after applying it.
Create an updated company blog with articles that provide information to your audience on how to solve their problems. To achieve success with your blog, it is important to do prior research on buyer personas and the keywords that can bring you more traffic, as well as segment the content according to the point at which the user is in the sales cycle (need, initial research, purchase decision made, purchase).
Reduce distractions . On each page we must be clear about the objective to be achieved. Do we know what is most important? What action do we expect the user to take? Well, if we have a clear action, we must clean the website of distractions and make the calls to action stand out.
Use remarketing or retargeting so that once they leave your website, your brand is present when they visit other platforms and you stay in their mind. With Google Adwords you can run campaigns that push visitors towards conversion.
Email marketing tips to increase conversion
In addition to all the changes already mentioned, email marketing is a key method to show the customer everything you can do for them. Many online stores fail in this aspect. They have a good blog, their products are of quality, enthusiastic customers subscribe to the email list, but in the end they do not buy because there is no email campaign that in 30 or 15 days invites them to move towards the next segment of the conversion funnel and end up converting web visitors into customers.
Depending on the type of product you sell, you know that there is a moment of activation or beginning of the relationship, which is when the user is most interested in your brand. This initial moment must be used to complement certain tasks. For example, on Twitter , once the user registers, they are suggested to follow a certain number of users, thus guaranteeing a minimum number of updated messages on the timeline that motivate the user to return. On Facebook they do the same. On Dropbox, once you register, they insist that you download the application to your PC.
Getting the user to take those first steps means designing a welcoming email that is warm and offers clear steps on what comes next. The initial email can remind them of their user name. And then in subsequent messages you can explain what they can do to get the most out of your website; a step-by-step course to be delivered in 7 days, a PDF guide, an invitation to a demo, a discount on the first purchase, etc.
Thanks to marketing automation, it is easy to send emails after detecting certain user behavior on the site (triggered emails). You don't have to read the user's mind, you just have to analyze what they do and send them the right message at the right time.
Your email campaigns should be directed at the following:
Bringing the right people to your online store
Provide valuable information that makes the initial experience satisfactory
Generate engagement and increase online trust
Getting them to buy
Motivate them to recommend your products
If you are currently receiving a lot of visitors but are not satisfied with the conversion, tell us about your situation and we will help you.