How to describe your products to sell more?
Posted: Thu Dec 05, 2024 8:43 am
Have you ever wondered how to describe your products to sell more? What are the product pages in your online store like? Do they pressure the user to buy with aggressive tactics? Are they filled with superlative adjectives as if your products were the best in the world? Are they timid and apologetic about selling?
We explain how to describe your products to generate enthusiasm and make the user say: “I want to have this.”
To achieve this, your product sheets should include the following:
Product features and functionality – not the ones you’re proud of, but the list of benin whatsapp phone numbers ones your customers value most.
Product benefits : Explain how your product will enrich the life of the buyer; what solution they want and what your brand offers.
Product advantages : positioning with respect to competitors, where you explain what makes it unique.
Rebutting objections : If you know who your buyer persona is and how they think, you can refute their purchase objections in your content. Ideas like “it’s too expensive,” “it won’t work for me,” “it’s not a good time.” These are just ideas; give them content that leads them to facts that will overturn their objections.
Get better RESULTS with your online strategyCAN WE HELP YOU?
Words: your allies or your enemies?
How seductive are your product descriptions? Seduce. That's the task with the magic words that best resonate with your audience.
Seduction is a process, you must go step by step. It will help you a lot to identify the reason why your clients buy from you.
Price? (A very weak reason, but it is possible.)
Product? (Better, although someone can always come up with a better product than yours).
Service? (Interesting and harder to reproduce.)
Imagination and brand identity? (This is something that can be greatly enhanced.)
An SME can create an endearing brand that connects with users emotionally and grows with them. Before achieving that connection, it is necessary to define the buyer persona in as much detail as possible . Look at the product descriptions below:
We explain how to describe your products to generate enthusiasm and make the user say: “I want to have this.”
To achieve this, your product sheets should include the following:
Product features and functionality – not the ones you’re proud of, but the list of benin whatsapp phone numbers ones your customers value most.
Product benefits : Explain how your product will enrich the life of the buyer; what solution they want and what your brand offers.
Product advantages : positioning with respect to competitors, where you explain what makes it unique.
Rebutting objections : If you know who your buyer persona is and how they think, you can refute their purchase objections in your content. Ideas like “it’s too expensive,” “it won’t work for me,” “it’s not a good time.” These are just ideas; give them content that leads them to facts that will overturn their objections.
Get better RESULTS with your online strategyCAN WE HELP YOU?
Words: your allies or your enemies?
How seductive are your product descriptions? Seduce. That's the task with the magic words that best resonate with your audience.
Seduction is a process, you must go step by step. It will help you a lot to identify the reason why your clients buy from you.
Price? (A very weak reason, but it is possible.)
Product? (Better, although someone can always come up with a better product than yours).
Service? (Interesting and harder to reproduce.)
Imagination and brand identity? (This is something that can be greatly enhanced.)
An SME can create an endearing brand that connects with users emotionally and grows with them. Before achieving that connection, it is necessary to define the buyer persona in as much detail as possible . Look at the product descriptions below: