In an increasingly digital world and with users becoming more demanding every day, not having a corporate blog is a disadvantage compared to your competitors. It's time to get ahead and differentiate yourself.
Reasons to create a company blog
If your company does not have a website or if it has one but it is completely outdated, or if it does not have much activity and you are thinking of creating a corporate blog to boost it, the time has come to get to work and bring your business into the 21st century.
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These are the reasons to create a company blog that you cannot miss:
Improve web positioning . If there is one thing that all companies care about, it is benin whatsapp number data 5 million appearing at the top of search engines such as Google, Yahoo or Bing. These search engines prefer pages that are frequently updated and dynamic. This is achieved by creating and feeding a corporate blog. If you don't know how to start it up but you have already seen the enormous value it has, we will help you to start it up.
Increased visits to your website. Users will visit your blog and browse your website if you share interesting content, which will increase visits, the time each person spends on each visit, and interaction with the website.
It promotes the creation of a good brand image and identity . When quality content is shared with users, the visibility of the brand increases, which is also perceived favorably by customers or potential customers.
New customers and sales are generated. When you attract visitors to your blog, you are attracting potential customers to your company who are interested in the content you publish and, therefore, in the products and services you offer. Through a blog and lead capture systems , you can generate databases of customers who are potentially interested in buying.
Improve communication and relationships with your customers. Blog content generates interest in your customers and opens up new avenues of communication through comments and questions asked by users themselves. Communication will be more fluid and relationships of trust will be built with customers.
Humanize your dealings with customers. In relation to the above, the fact that communication is more fluid favors humanizing the relationships between your company and its customers, because there is a more direct, one-on-one relationship.
Share your knowledge and experience. If your company is an expert in a subject, there is no better way to make yourself known than by showing what you know and the experience you have in a certain area.
It is an inexpensive tool. Nowadays, there are many platforms for creating blogs for free or very cheap, so creating a blog can become a low-cost tool for your online marketing strategy .
Have we convinced you to create a blog for your company? If the answer is yes, you should know one more thing: it is not enough to create it, you have to work on it . Shall we tell you how?
What to do to make your corporate blog work
The essential objective of a blog is to attract visitors and generate conversions. A conversion can be a sale, but it can also be someone leaving their email address in exchange for something, for example downloading content (an ebook, a guide, a practical example, etc.).
However, achieving conversions requires taking a number of steps to make your blog work. Here are the questions you'll need to answer to make your blog attract customers:
What goal do I want to achieve? Think about the goal you want to achieve with your blog: generate more visits, increase sales, collect data from clients and potential clients. In addition to establishing the objective, you must set the time frame in which you want to achieve it, to later measure whether or not you have achieved your goal. Check out the article with some digital marketing KPIs that will help you define objectives.
Who am I creating content for? In other words, who is my target customer? If you are not clear about who your company's potential customer could be, you will not be able to focus the content of your blog correctly . Keep in mind that it is not enough to establish generic data, for example, "small companies", you have to know much more. What do these companies do? What people within these companies would be interested in what you do? What needs does this company have that you can solve?
How often do I post? We have already seen that the more posts you make, the more visits you will get, however, you must find the balance so as not to saturate your readers with too many posts and be consistent in your posts.
What am I going to talk about? At this point, the following is important: talk about what you know, about your experience. Choose topics and keywords related to your sector of activity and generate content about them (ebooks, articles, videos, infographics). Create your own discourse to differentiate yourself and generate followers for the brand, create content with stories referring to real feelings or emotions. Apply neuromarketing techniques to the digital content of the blog.
How am I going to spread the content? There's no point in creating a really interesting blog that has no readers. To get people to read and share content, you'll need to use social media like Facebook, Twitter, Linkedin or Instagram , depending on the type of content you share, in other words, create a social media strategy.
