Cracking the refrigeration code: Embraco announces new brand positioning
Posted: Thu Dec 05, 2024 8:38 am
November 2023 - Embraco, the global brand for refrigeration technologies for the residential and commercial markets under Nidec Global Appliances, has announced a new market positioning - see here for details . In the latest communication, Embraco presents its strategy of transforming the refrigeration market, building on its 52 years of experience in the market, detailing its future plans. The plan is based on the integration and synchronization of products, combining efficiency and data intelligence, while fully realizing the brand's potential as a complete solution provider.
"This new positioning aims to strengthen our conventional ability to belgium whatsapp number data 5 million anticipate customer needs through smart products, while strengthening our pioneering position in inverter technology and natural refrigerants. More than that, it also reflects our commitment and solid plans for the future, including the launch of products with integrated component synchronization, and a range of compressors and condensing units for domestic and commercial refrigeration. This strategy will support our goal of doubling net sales in 5 years," explained Guilherme Almeida, President of Nidec Global Appliances . Another focus is to integrate connectivity into the product portfolio. "We are raising the bar and are committed to cracking the code of our industry, which will be achieved through efforts such as translating expertise to achieve higher performance results in applications and providing control and convenience for customers' challenges," emphasized Guilherme.
According to Guilherme, Embraco also has a strong plan related to the needs of the refrigeration market, which will be developed in the context of climate change and stricter environmental regulations. "We are strategically committed to trying to reach and push the limits of energy saving, always keeping miniaturization and noise reduction as drivers of our research and development," he explained. "Not only to remain sustainable, we also want to continue to provide a high level of service and the best return on investment time," confirmed Guilherme.
The Embraco brand has 8 R&D centers and more than 500 engineers whose work is closely linked to the global structure. "Over the past fifty years, we have continued to drive market development, bringing total solutions including compressors, and our forward-looking thinking continues to strengthen our responsibility to continue to do our part and lead the industry's changes. There are a series of important new plans to be implemented to achieve these goals." Guilherme concluded.
"This new positioning aims to strengthen our conventional ability to belgium whatsapp number data 5 million anticipate customer needs through smart products, while strengthening our pioneering position in inverter technology and natural refrigerants. More than that, it also reflects our commitment and solid plans for the future, including the launch of products with integrated component synchronization, and a range of compressors and condensing units for domestic and commercial refrigeration. This strategy will support our goal of doubling net sales in 5 years," explained Guilherme Almeida, President of Nidec Global Appliances . Another focus is to integrate connectivity into the product portfolio. "We are raising the bar and are committed to cracking the code of our industry, which will be achieved through efforts such as translating expertise to achieve higher performance results in applications and providing control and convenience for customers' challenges," emphasized Guilherme.
According to Guilherme, Embraco also has a strong plan related to the needs of the refrigeration market, which will be developed in the context of climate change and stricter environmental regulations. "We are strategically committed to trying to reach and push the limits of energy saving, always keeping miniaturization and noise reduction as drivers of our research and development," he explained. "Not only to remain sustainable, we also want to continue to provide a high level of service and the best return on investment time," confirmed Guilherme.
The Embraco brand has 8 R&D centers and more than 500 engineers whose work is closely linked to the global structure. "Over the past fifty years, we have continued to drive market development, bringing total solutions including compressors, and our forward-looking thinking continues to strengthen our responsibility to continue to do our part and lead the industry's changes. There are a series of important new plans to be implemented to achieve these goals." Guilherme concluded.