Video Marketing: What is it and how should it be applied?
Posted: Thu Dec 05, 2024 8:31 am
This month we will continue to inform you about a content strategy : VIDEO MARKETING that you should use if you want to make the most of online marketing tools that will help you stand out from your competition.
Previously on our blog we have been talking about the importance of being close to your target audience, trying to find out what their needs are and how they think, as well as their habits when making online purchases and many other tips so that little by little you can achieve the goals you set for yourself.
As a company, you must be attentive to your customers' behavior for list of ghana whatsapp phone numbers their benefit. I imagine that you already have a website and a Facebook profile for your business (if not, we can help you ). But the next step you must implement is the tool we will see below: Video Marketing as the main action you must use to attract more customers and improve your relationship with them.
Why is this digital strategy hitting so hard?
Worldwide, YouTube has become the third most popular site on the Internet, after Google and Facebook. In Spain, 82% of Internet users watch videos on YouTube regularly.
Immersed in the multimedia era, we prefer to watch and listen, rather than read. Video marketing is an ideal digital marketing technique to use if your target audience is between 18 and 39 years old. People in this age group spend about 66 minutes a day watching videos, 1,000,000,000 of them viewed via mobile every day. For this reason, video has become the easiest and most direct tool to transmit information packets.
What benefits will implementing mini videos as an online marketing strategy bring to your business?
You will create awareness around your brand. Video marketing allows you to transmit all kinds of messages to your potential clients in small doses. With this, you will be able to connect with your clients on an emotional level, which will allow you to strengthen your relationship with them and build loyalty, thereby increasing sales and improving your brand image.
Make yourself known and even boost your sales . Since more than 50% of users watch videos related to specific products or services before buying or visiting the store.
It is easy to use and you can create interesting content for your customers yourself.
It will help you improve your reputation and brand image , as it constitutes a much closer, more personal and trustworthy form of communication.
Recommendations if you are already using this tool or want to start right from the beginning:
Don't upload poor quality videos . Keep in mind that there are infinite videos, so the competition is very high, and videos with poor definition can be penalized and negatively affect your brand image. Be creative and aim for quality, not quantity.
Don't just upload videos for the sake of it . Analyze your target audience, their needs and interests, and based on that, establish a business strategy that will help you achieve your goals.
Don't forget to share the video on social media . Social media has already bet on the development of different types of formats for both users and companies. In fact, today there are already more than 500 million people who use Facebook to watch videos every day. Your customers are looking to connect with you and you with them, so offer them content so they can do so. This way, your videos will go viral naturally.
Be consistent , analyze results and adapt your strategy if necessary.
EVERY MINUTE, MORE THAN 400 HOURS OF VIDEO CONTENT ARE UPLOADED ON THE INTERNET
What should a video be like to be relevant for marketing purposes?
Short . No more than 3 minutes. Keep in mind that nowadays we are very busy people who are always running around everywhere. Therefore, we usually watch videos while we are waiting for something or while we are on the way. If the video is short, you make sure that the user watches it until the end, and dedicates those seconds to watching the video carefully.
Show relevant content , such as how to use your products or services
Try to impact your users with common everyday things , so that they feel identified with what you present.
What are the ways to do video marketing?
Video streaming (Instagram, Periscope, Snapchat): Live videos, broadcast in real time.
Video tutorials (Youtube) : Tutorials on how to use your products or services.
360ยบ Videos (Facebook): These allow users to get a complete view of something specific around them.
Interactive videos : The viewer becomes the main protagonist of the story.
Video Storytelling : Tell a story that creates a more human brand image.
Video marketing (Email): Including videos in your newsletter emails will increase clicks!
Virtual Reality (Newlink Immerse): Show virtual scenarios related to your brand.
Previously on our blog we have been talking about the importance of being close to your target audience, trying to find out what their needs are and how they think, as well as their habits when making online purchases and many other tips so that little by little you can achieve the goals you set for yourself.
As a company, you must be attentive to your customers' behavior for list of ghana whatsapp phone numbers their benefit. I imagine that you already have a website and a Facebook profile for your business (if not, we can help you ). But the next step you must implement is the tool we will see below: Video Marketing as the main action you must use to attract more customers and improve your relationship with them.
Why is this digital strategy hitting so hard?
Worldwide, YouTube has become the third most popular site on the Internet, after Google and Facebook. In Spain, 82% of Internet users watch videos on YouTube regularly.
Immersed in the multimedia era, we prefer to watch and listen, rather than read. Video marketing is an ideal digital marketing technique to use if your target audience is between 18 and 39 years old. People in this age group spend about 66 minutes a day watching videos, 1,000,000,000 of them viewed via mobile every day. For this reason, video has become the easiest and most direct tool to transmit information packets.
What benefits will implementing mini videos as an online marketing strategy bring to your business?
You will create awareness around your brand. Video marketing allows you to transmit all kinds of messages to your potential clients in small doses. With this, you will be able to connect with your clients on an emotional level, which will allow you to strengthen your relationship with them and build loyalty, thereby increasing sales and improving your brand image.
Make yourself known and even boost your sales . Since more than 50% of users watch videos related to specific products or services before buying or visiting the store.
It is easy to use and you can create interesting content for your customers yourself.
It will help you improve your reputation and brand image , as it constitutes a much closer, more personal and trustworthy form of communication.
Recommendations if you are already using this tool or want to start right from the beginning:
Don't upload poor quality videos . Keep in mind that there are infinite videos, so the competition is very high, and videos with poor definition can be penalized and negatively affect your brand image. Be creative and aim for quality, not quantity.
Don't just upload videos for the sake of it . Analyze your target audience, their needs and interests, and based on that, establish a business strategy that will help you achieve your goals.
Don't forget to share the video on social media . Social media has already bet on the development of different types of formats for both users and companies. In fact, today there are already more than 500 million people who use Facebook to watch videos every day. Your customers are looking to connect with you and you with them, so offer them content so they can do so. This way, your videos will go viral naturally.
Be consistent , analyze results and adapt your strategy if necessary.
EVERY MINUTE, MORE THAN 400 HOURS OF VIDEO CONTENT ARE UPLOADED ON THE INTERNET
What should a video be like to be relevant for marketing purposes?
Short . No more than 3 minutes. Keep in mind that nowadays we are very busy people who are always running around everywhere. Therefore, we usually watch videos while we are waiting for something or while we are on the way. If the video is short, you make sure that the user watches it until the end, and dedicates those seconds to watching the video carefully.
Show relevant content , such as how to use your products or services
Try to impact your users with common everyday things , so that they feel identified with what you present.
What are the ways to do video marketing?
Video streaming (Instagram, Periscope, Snapchat): Live videos, broadcast in real time.
Video tutorials (Youtube) : Tutorials on how to use your products or services.
360ยบ Videos (Facebook): These allow users to get a complete view of something specific around them.
Interactive videos : The viewer becomes the main protagonist of the story.
Video Storytelling : Tell a story that creates a more human brand image.
Video marketing (Email): Including videos in your newsletter emails will increase clicks!
Virtual Reality (Newlink Immerse): Show virtual scenarios related to your brand.