What is Mobile Marketing ?
With the arrival of smartphones, a new form of communication emerged ghana whatsapp number data 5 million that changed the way we receive and search for information, and with it, “ Mobile Marketing ”. According to a report by Ditrendia , 9 out of 10 users in Spain use their mobile phone at some point during a purchasing process, either to search for information about a particular product (80%), to compare prices (78%) or to look for opinions about the experience of other users (72%). So, if you have a smartphone, you have probably been participating in Mobile Marketing without even realizing it.
This increasingly popular marketing approach has become the method par excellence for attracting and retaining customers. It is now a reality that mobile traffic has surpassed searches compared to desktop traffic. Also, the time spent connected to these devices continues to grow. Most of us live glued to our mobile phones, so there is no device as personal and interactive as a smartphone.
How to create a mobile advertising strategy?
First of all, it is important to note that each marketing tool has a specific use, that is to say: a specific strategy must be defined for mobile devices and another for computers. The reason is that mobile web browser search engines are different from desktop browsers, because the behavior of users with each device is different.
Analyze your competitors' best practices . How does your competition behave and what are the latest trends?
When a mobile user searches for information, they want it immediately. That's why optimal loading speed is essential.
Make sure your website is responsive and adapts to all devices. Buttons on mobile devices are small and users appreciate that they can be enlarged for use. Every mobile user has experienced viewing an image or video and it cannot be enlarged or it scrolls without meaning. How frustrating! That is why another key point is that images and videos are optimized with the correct size to ensure good viewing.
Find out what the most frequent mobile searches are related to your niche market, especially if you are a small or medium-sized business. Research which geolocalized keywords are most searched by users and think about how you can meet their needs to show them through your content. Being correctly geolocalized or not can be the difference between being known or not.
Smartphone marketing strategies to get more customers
LOCALIZED MARKETING = SOLOMO (SOCIAL – LOCAL – MOBILE)
More and more, users feel more comfortable buying online. So take advantage of this trend to make online purchases easy, fast and secure ; allowing payments to be made directly from the section of your site , instead of having to go to an external page.
Remember, the most important thing is the consistency of your brand on social media. We talked in depth about social media trends at the beginning of the year, where we saw that personalization for each of the platforms is essential. Try to connect with your users in real time and make your products and values known in the most personal way possible.
Try to eliminate all unnecessary objections and distractions that may interrupt your customers' online shopping process. Remember our post on how neuroscience can affect online shopping .
DISTRACTIONS = CONVERSION RATIO +
Mobile marketing , more than any other device, will allow you to obtain information about age, location at a specific time, gender and much more data that will be essential to adapt your future strategies based on your needs. Are you on track to meet the objectives you set at the beginning of your strategy?
Lastly, and perhaps most importantly, ADAPT to the results continuously. Maintain, optimize or modify your campaign whenever necessary. You know that this is a very changing world, where if you don't run, you fly!
