How Recruiters Can Leverage Email Marketing

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The recruiting profession is quite challenging, where most of the tasks have to be done online. Fortunately, headhunters have access to multiple websites like LinkedIn and Facebook to reach out to potential candidates and motivate them to apply. But, these platforms are not the only ones to consider. Emails are still a great tool and many people say that they are the most personalized and authentic way to engage. And, the numbers prove it: 99% of email users check their inbox every day and 58% of them do it first thing in the morning.

If you’re also interested in using this tool to reach potential recruits, buy belarus telemarketing data familiarize yourself with the six recruiting email strategies below. They’re simple, extremely effective, and can be used right away!


email marketing
Summary
An object that attracts attention
Half of users won’t open an email if the subject line is generic or uninteresting. This means that before you work on content and testing, you should do your best to write a clickable subject line that will be part of your winning email marketing strategy. Here are some tips to consider:



Be specific. Titles like Senior Java Developer Wanted: Paris are preferable to long, wordy sentences.
Include verbs that prompt readers to take action. For example, read, learn, select, say, write, etc.
Add statistics. For example, 70% of candidates want to work remotely.
Personalize the subject line if possible. Do this by adding the candidate's first and last name, company, current position, etc.
Add urgency : hurry up, be quick, last chance, etc.
Use a question to start a discussion. How would you spend a salary of 100,000 euros?
If you don’t have enough time or want to look for additional options, a subject line generator might be exactly what you need. But, instead of copying the first sentence suggested, use this tool as a way to boost your creativity and imagination.