The need to create an account (24%), a long and complicated checkout process (17%), and websites with errors and friction (13%) are among the main reasons why a user decides to leave the store and look for the competition, according to data published by Baymard Research .
The challenge for retail is therefore to make the customer journey as list of ecuador whatsapp phone numbers simple, agile and intuitive as possible . To achieve this goal, instant messaging channels and conversational experiences are a key point.
It is in the chat where users spend a large part of their daily life. Therefore, it is where the business must offer the possibility of starting the interaction , knowing catalogs, models, prices and other valuable information. Then, it is possible to move on to the payment process in one click from an integrated gateway. The process ends when the customer returns to the chat to confirm the purchase and receive after-sales service.
Users don't want to download an extra app or create a series of registrations in which they have to enter a series of data over and over again to get to the end of the conversation. Instead, they want to do all these processes from the apps they use all the time , such as WhatsApp and Facebook Messenger.
Starting interactions from chats
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