Raise brand awareness by associating Melinda’s® with a pleasant desired action

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So, to begin today’s examples, I’ve snagged a sample of a mouth-watering drip campaign. This email campaign revolved around National Barbecue Day, which is celebrated yearly on May 1 What Is an Email Drip Campaign? Email drip campaigns are specially formulated types of email marketing. Their name comes from their persistence, frequently likened to the “drip, drip, drip” of a leaky faucet. In many ways, drip campaigns are the bread and butter of modern email marketing strategies. They promote customer loyalty and indiscriminately nurture every stage of the customer journey.

Their versatility opens doors russia phone number library for future email campaigns and personalized content. They may not be the most immediately gratifying campaign type, but they satisfy your email list and promote higher engagement. A Melinda's drip campaign for National Barbecue Day. The email features tips for grilling and product photos of various hot sauces. The goal of this Melinda’s® email campaign was threefold. The team wanted to: Entertain and engage customers with light-hearted promotional content. Increase total revenue by promoting higher conversion rates.



In this case, the team paired the brand’s signature spices with barbecuing. Promoting Conversion Rates and Satisfying Subscribers One of the first things you’ll notice about this email content is its hierarchy. Everything is arranged deliberately, following the eye’s natural “skimming” path. Subscribers read everything from top to bottom, then left to right. Thus, the clever designers at The Email Marketers front-loaded the email. Next, you’ll notice the clear call to action.