Table of contents
How to choose the right type of Google Ads campaign in Ecuador
Which Google Ads ad is right for me?
Search campaigns
Display Campaigns
Video Campaigns (YouTube Ads)
Universal App Campaigns (UAC)
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Which Google Ads ad is right for me?
We have always stressed the importance of Google Ads in your digital armenia whatsapp number data 5 million marketing strategy, but before launching a campaign, you must be very clear about your objectives, the markets in which you want to advertise, and know the peculiarities of Google Ads and, of course, know what budget you have available to carry out the campaign.
In the following article we will give you some tips that will help you choose the type of Google Ads campaign valid in Ecuador that best suits your needs.
Search campaigns
If we could define Google Ads Search Campaigns in one sentence, it would surely be this: being in the right place at the right time .
At the precise moment when a need to buy arises or a user searches for information, your company can be there through the text ads that appear in Google search results.
What are the advantages?
Easy implementation:
In this type of campaign, you select the keywords and the appropriate text for your ad. You don't need to add any images or think of a graphic piece to accompany it. When setting it up, you can do so through Smart Campaigns.
It's perfect for selling products and generating leads as long as you have a long-term sales cycle.
You have many possibilities when it comes to segmenting your campaigns.
Display Campaigns
Display campaigns are perfect for capturing users' attention by showing your products or services through banners and images, and are ideal for remarketing strategies.
What are the benefits?
In everyday life, most internet consumption takes place around the display network: apps, news, blogs, etc. Therefore, with this type of campaign, you can take advantage of the fact that people tend to consume content to then impact them with your campaigns.
You have plenty of targeting options, so you can appear in the locations that interest you the most to get more engagement with your ad. This way, you can focus on the locations that can guarantee you the most conversions.
You can measure the performance of your campaign and determine what you can do to improve it. When creating image or video ads, you can evaluate the effectiveness of any element of the ad, such as the message, the animation, or even the text.
They are very effective for remarketing campaigns, as they allow you to personalize the message and images, so you can re-capture the attention of those who have already visited your website and encourage them to return, thus increasing the conversion rate.
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Video Campaigns (YouTube Ads)
The rule that a picture is worth a thousand words becomes even more important when the image is moving. Video campaigns on YouTube will allow you to capture the attention of users and show your products or services in detail, increasing awareness of your brand.
What are the benefits?
Youtube is the world's leading video platform and the second most visited website with an average of 21 minutes and 10 seconds per user per day.
You have multiple targeting options to find the audience you are looking for.
Wide variety of advertising formats available.
From the Google Ads platform you can control the number of daily impacts that a user will receive so that your campaign does not end up producing advertising fatigue in your audience.
Ideal for Top of Funnel strategies as a guarantee of views.
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Universal App Campaigns (UAC)
If you have an iOS or Android app and want to promote it on Google Search, YouTube, Google Play…, Universal App Campaigns may be for you.
What are the advantages?
You can run your campaigns on any Google platform: Google Search Network, Display Network, YouTube, Google Play, AdMob, Discover on Google Search, websites partnered with Google Search, and websites where publishers host app ads.
They are very easy to set up. Unlike other types of Google Ads campaigns, you don't need to create ads for universal app campaigns. The system takes care of designing them for the different formats and networks. You just have to provide a few lines of text, an initial bid, the budget, and indicate the languages and geographic locations of the ads.
You have 3 types of objectives:
Increase downloads.
Google Ads will optimize your bids and targeting to help you get as many new users to your app as possible.
Encourage in-app actions
If your goal is to find more valuable users and you track key in-app actions, such as conversion events, use this option.
Driving the value of in-app actions
For UACs designed to drive the value of in-app actions, Google Ads will target users who are most likely to generate the most value over time.
At DIGIOFI | Digital Marketing Agency we can help you with the generation of your Google campaigns specifically developed for the Ecuadorian market.
Do you want to know all the possibilities we can offer you for your business? Contact us today!
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