How to integrate Manychat into Facebook Ads
Posted: Thu Dec 05, 2024 5:03 am
Integrating Manychat into Facebook Ads is a powerful strategy to automate meaningful interactions with your audience directly through chatbots. This step-by-step tutorial will guide you on how to effectively set up this integration to boost your advertising campaigns.
Step 1: Create an Automation in Manychat
The first step to harnessing the power of Manychat on Facebook Ads is to create a specific automation. This should be designed to trigger when a user clicks on your Facebook ad. The idea is to capture that moment of user interest and immediately provide them with an interactive experience through a chatbot. To do this, in Manychat, select the option that allows you to create an automation based on the Facebook ad click trigger.
Step 2: Keep Automation Simple
A crucial aspect of this automation is to avoid using custom fields like afghanistan whatsapp phone number data name, email, etc., at least in the initial stages of the interaction. This reduces the barriers for the user to interact with your bot and increases the likelihood of a smooth and enjoyable user experience .
If you want more support with this topic, feel free to check out our smart automation services .
Step 3: Create an Engagement Campaign with Manychat on Facebook Ads
The next step is to create a Manychat Engagement campaign on Facebook Ads. This campaign type is designed to maximize engagement with your ad, making it perfect for integrating with Manychat. When setting up the campaign, make sure the goal is aligned with generating conversations through your chatbot.
Step 4: Select the Appropriate Channels
When setting up your campaign, you will have the option to select the channels through which you want to engage with your audience. Options include Messenger, Instagram, and WhatsApp. Channel selection will depend on where your audience is primarily located and where you expect the engagement to be most effective.
Step 5: Creating and Setting Up the Ad
When you create your ad within the campaign, you will come to a point where you need to select the “Message template”. Here, choose “Partner App” so you can integrate your Manychat flow directly into the ad. This selection is essential to link your ad to the automated experience you have set up in Manychat.
Step 6: Select and Customize the Flow
Choose the flow you want to use for this specific campaign. It's important to note that each flow must be unique to each campaign. If you need to make changes to the flow, you must do so in Manychat directly, and if you're using that flow in one campaign you can't use it in another campaign. This ensures that each interaction is relevant and specific to the context of the ad the user has interacted with.
Step 7: Flow Exclusivity
One crucial detail to keep in mind is that a flow cannot be used in two campaigns simultaneously, and likewise, you will not be able to edit said flow if the campaign is already running, so if you want to make a change, you must make a duplicate, and re-link it to your ads. This ensures that the user experience is consistent and that there is no confusion or overlap in automated interactions coming from different campaigns. You can learn more on the Manychat blog .
Implementing Manychat on Facebook Ads can transform the way you interact with your audience, delivering richer, more personalized experiences. This approach not only helps you stand out but also connect more effectively with your audience. Thank you Sévisibles, and as always, we encourage you to make the most of the tools and platforms available to improve your digital marketing strategies.
Step 1: Create an Automation in Manychat
The first step to harnessing the power of Manychat on Facebook Ads is to create a specific automation. This should be designed to trigger when a user clicks on your Facebook ad. The idea is to capture that moment of user interest and immediately provide them with an interactive experience through a chatbot. To do this, in Manychat, select the option that allows you to create an automation based on the Facebook ad click trigger.
Step 2: Keep Automation Simple
A crucial aspect of this automation is to avoid using custom fields like afghanistan whatsapp phone number data name, email, etc., at least in the initial stages of the interaction. This reduces the barriers for the user to interact with your bot and increases the likelihood of a smooth and enjoyable user experience .
If you want more support with this topic, feel free to check out our smart automation services .
Step 3: Create an Engagement Campaign with Manychat on Facebook Ads
The next step is to create a Manychat Engagement campaign on Facebook Ads. This campaign type is designed to maximize engagement with your ad, making it perfect for integrating with Manychat. When setting up the campaign, make sure the goal is aligned with generating conversations through your chatbot.
Step 4: Select the Appropriate Channels
When setting up your campaign, you will have the option to select the channels through which you want to engage with your audience. Options include Messenger, Instagram, and WhatsApp. Channel selection will depend on where your audience is primarily located and where you expect the engagement to be most effective.
Step 5: Creating and Setting Up the Ad
When you create your ad within the campaign, you will come to a point where you need to select the “Message template”. Here, choose “Partner App” so you can integrate your Manychat flow directly into the ad. This selection is essential to link your ad to the automated experience you have set up in Manychat.
Step 6: Select and Customize the Flow
Choose the flow you want to use for this specific campaign. It's important to note that each flow must be unique to each campaign. If you need to make changes to the flow, you must do so in Manychat directly, and if you're using that flow in one campaign you can't use it in another campaign. This ensures that each interaction is relevant and specific to the context of the ad the user has interacted with.
Step 7: Flow Exclusivity
One crucial detail to keep in mind is that a flow cannot be used in two campaigns simultaneously, and likewise, you will not be able to edit said flow if the campaign is already running, so if you want to make a change, you must make a duplicate, and re-link it to your ads. This ensures that the user experience is consistent and that there is no confusion or overlap in automated interactions coming from different campaigns. You can learn more on the Manychat blog .
Implementing Manychat on Facebook Ads can transform the way you interact with your audience, delivering richer, more personalized experiences. This approach not only helps you stand out but also connect more effectively with your audience. Thank you Sévisibles, and as always, we encourage you to make the most of the tools and platforms available to improve your digital marketing strategies.