We probably take it for granted a bit since WhatsApp has become such a part of our everyday lives. It is so much more than just a messaging app these days, with audio and video calling, file attachments up to 100MB and even in-app payments (though only in India and Brazil for now).
Anyone born after the year 2000 really can’t believe that we actually used to pay to send messages to our friends. Don’t tell them about having to get up to change the TV channel!
Meta developed WhatsApp Business to help small businesses use the platform to communicate with their customers more effectively, without eroding the values that WhatsApp was built on that has seen it become the benchmark for messaging apps.
One of the key benefits of WhatsApp Business is that it enables brands to use a conversational commerce approach to connect with customers individually, rather than a one-way broadcast that they hope will engage with as many people as possible.
They are both apps, but what is the difference between WhatsApp and WhatsApp Business, beyond the subtly different logos?
What are the differences between WhatsApp and WhatsApp Business?
What’s difference between WhatsApp and WhatsApp Business?
Firstly, we should clarify that businesses are absolutely allowed to overseas chinese In australia data use standard WhatsApp on a single device. Many small companies and one-man bands added WhatsApp as an additional way for their customers to get in touch years ago. However, answering every message manually from a single device might become a job in itself as the business begins to grow.
That is where the WhatsApp Business app comes in. As an aside, if you are wondering “Can I convert my personal account into a WhatsApp Business account?”, the answer is a definite yes.
Before discussing the differences between WhatsApp and WhatsApp Business it is worth covering what they have in common.
Charges: Both apps are free to download and easily available on Apple and Android app stores. All messages are free, and there is no in-app advertising that you get with some other messaging platforms.
Security: WhatsApp is very secure. Both versions automatically apply sophisticated encryption to all messages, including photos, videos, and all attachments. Despite what the conspiracy theorists say, Meta cannot read your messages or see your photos. Unless someone steals your phone and guesses your password, your cat videos really are safe.
Message Limits: Quite simply, there are none. With both versions you can send as many messages as you like, free of charge. You can group send the same message to up to 256 contacts at once. You may lose a few friends if you do that too often, but it is a useful way for a business to broadcast ‘Updated Shopping Hours’ or ‘We are Moving’ type announcements to customers that have opted in to receiving them.
