Want to know which messages cost less than others? Here we tell you.
Categories of messages in WhatsApp.
Before we talk about costs, it is essential to know the afghanistan whatsapp number data 5 million four message categories that WhatsApp uses to classify conversations according to their use case:
Marketing: This category includes messages that aim to boost company sales through WhatsApp , such as sending offers, coupons, notifications or advertising through WhatsApp .
Utility : Messages related to a post-sale process of a product or service, such as confirmations, invoice sending or shipping updates.
Authentication: Identity validation messages such as one-time passwords or second-factor authentication passcodes.
Service (customer service): These are messages that the company sends in response to a previous message from the customer . This category is the only one where the customer initiates the conversation.
Message categories in WhatsApp
WhatsApp Business API Prices in Spain
Currently, WhatsApp charges for 24-hour conversation windows, segmented by message category. However, starting in April 2025, Meta will implement a new pricing model that will charge for each message template sent.
Prices by category
The cost of each message is defined based on the value it generates for the company. For example, a marketing message containing a discount coupon has a higher cost than an authentication message, since this type of message can generate a direct sale and therefore offers a higher return.
To give you an idea, useful messages —such as appointment reminders, order updates, or purchase confirmations—are priced similarly to bulk SMS , making them a cost-effective option for keeping customers informed.
Starting November 1st , service messages (customer support) will be free of charge, as long as they remain within the service category in the same conversation.
What if I want to send WhatsApp messages to other countries?
To send messages to other countries via WhatsApp Business API, the cost of each message is based on the country code of the user to whom it is sent , not the location of the company. These vary from one country to another. That is, if your company is in London and you send a message to a user who is in Madrid, you will be charged the cost of the message in Spain and not the one in the United Kingdom.
What happens if I send messages with different categories in the same 24-hour conversation window?
Each time a message from a new category is sent, a new conversation will open and an additional charge will apply, unless the messages belong to the same category and are sent within the 24-hour window. For example, if you send a service message and then a marketing message , both conversations will be charged separately.
Free messages in WhatsApp Business API
WhatsApp offers 1,000 free conversations per month when initiated by the user, which is ideal for small businesses or those who want to test the API without incurring additional costs.
Additionally, customer-initiated conversations that come in via a call-to-action button on WhatsApp click-to-action ads or via call-to-action buttons on a Facebook or Instagram page are free within a 72-hour window .
