As a result of the data analysis in
Posted: Thu Jan 30, 2025 4:43 am
Implementation details Phase 3 <Planning - Media Selection>
Phase 1, in addition to the high proportion of smartphone users, we concluded that visual appeal would be effective due to the nature of the product, women's shoes, so we adopted "Facebook Collection Ads". This is an ad that allows users to browse products on Facebook like a catalog, and is expected to be effective in allowing users belgium telegram database to discover products that interest them before flowing into the EC site. As a result, it contributes to reducing the number of page transitions before purchasing a product, and also has the effect of preventing dropout rates.
Although this is originally an ad used to raise awareness, we decided to use this channel as we judged it to be suitable for our purpose of sales promotion.
In addition, we can place ads by linking it with Synergy!, a CRM system that contains member data, so we send different ads to each segment separated in Phase 2.
·result
During the one-month advertising period, there were 246 purchases in total, including 213 from EC members and 33 from store members. Furthermore, the ROAS exceeded 750%, making this an initiative with high marketing ROI.
Also, by segmenting the distribution list, it was possible to identify the good and bad reactions, characteristics and trends of each list. As a result, it was possible to form hypotheses that will be useful for future marketing, and it also created an environment in which it is easier to implement the PDCA cycle.
Details of the case study, including specific results for each segment and the hypotheses that were discovered from them, are introduced here.
Phase 1, in addition to the high proportion of smartphone users, we concluded that visual appeal would be effective due to the nature of the product, women's shoes, so we adopted "Facebook Collection Ads". This is an ad that allows users to browse products on Facebook like a catalog, and is expected to be effective in allowing users belgium telegram database to discover products that interest them before flowing into the EC site. As a result, it contributes to reducing the number of page transitions before purchasing a product, and also has the effect of preventing dropout rates.
Although this is originally an ad used to raise awareness, we decided to use this channel as we judged it to be suitable for our purpose of sales promotion.
In addition, we can place ads by linking it with Synergy!, a CRM system that contains member data, so we send different ads to each segment separated in Phase 2.
·result
During the one-month advertising period, there were 246 purchases in total, including 213 from EC members and 33 from store members. Furthermore, the ROAS exceeded 750%, making this an initiative with high marketing ROI.
Also, by segmenting the distribution list, it was possible to identify the good and bad reactions, characteristics and trends of each list. As a result, it was possible to form hypotheses that will be useful for future marketing, and it also created an environment in which it is easier to implement the PDCA cycle.
Details of the case study, including specific results for each segment and the hypotheses that were discovered from them, are introduced here.