12 Simple Steps to SEO Website Promotion 2024

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sheikh1234
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Joined: Thu Dec 05, 2024 4:04 am

12 Simple Steps to SEO Website Promotion 2024

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Google's main goal is to send the user as quickly as possible with a relevant link.

There is a huge problem here.

1.74 billion websites want to get that traffic too.

12 stages of website promotion
Regardless of your region and subject matter, competition will go beyond reasonable limits.

But the sites that occupy the TOP of search results carry out so-called SEO optimization work and receive the coveted traffic.

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Conventionally, these works can be divided into two types:

On-Page SEO (or internal optimization);
Off-Page SEO (or external optimization).
on-page-seo-off-page-seo
What is internal website optimization
Internal website optimization is work on direct website optimization without the participation of external factors, where all interventions are carried out directly in the content and software part.

It includes the following stages:

Working with the website content (its quality and usefulness for the user).
Working with keywords (collecting semantic core , writing technical specifications for pages ).
Optimization of metadata ( Title and Description ).
Optimization of content headings (H1-H6).
Optimization of link structure (so-called human-readable URLs ).
Internal linking .
Optimization of outgoing links .
Image optimization (ALT Tags, image sizes, format).
User engagement ( UX audit , conversion optimization work ).
Improving website speed indicators .
Website optimization for extended search results snippets.
Micro-markup of website data.
We've covered all of this in our blogs, videos, and podcasts.

Image

On every topic you will find tons of useful information on our website!

What is Off-Page SEO Optimization?
External optimization refers to all SEO work that is carried out directly outside of your resource (be it other sites, social networks, special webmaster services).

Includes the following steps:

Link building (there are more than a dozen strategies for this alone!).
Content marketing (promoting your content on other platforms).
Local SEO (optimization in local regions - districts, cities or specific countries).
Promotion in social networks (or SMM, active development of your own channels on Facebook, YouTube, Linkedin).
Influence marketing (interaction with opinion leaders in your niche to promote products and services).
PR (creating an opinion about the company on the Internet, its faces and growth of the image component, combines work with reputation management or SERM ).
Guest publications (writing original articles on partner sites on your own behalf or on behalf of your company; the search for sites is carried out through outreach ).
Brand mentions (creating motivation for frequent brand mentions by users online, stimulating discussions in a positive way).
Some methods flow smoothly into one another (for example, content marketing is directly related to SMM and guest posts).

Some can be divided into many subcategories (for example, the same link building can be in the form of an affiliate, mentions in listings and directories, placement in finished materials, reference links from Wikipedia and even participation in social programs).

How to understand them all? Where to start? In this article, all the points will be listed in chapters according to their logical priorities!

Competitor Analysis
Most websites fail because they try to bypass the strengths of their competitors.

Instead, it's better to find their weak points.

This makes competing much easier and faster.

Let's take a closer look.

Many new webmasters see how a certain site gets huge traffic and sales.

After which they try to copy it, but there are no results.

There are many indirect competitors in SEO , such as Wikipedia.

Any query shows millions of results.
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