Types of digital marketing strategy
Posted: Wed Dec 04, 2024 10:44 am
Digital Marketing is not just about social media. There are many ways your company can get potential customers online. To achieve a successful digital strategy you must keep in mind that there are two types of tactics: goal-based and media-based.
Elements for a successful project
Business - Understanding the business: What product or service do you sell? What are your differentiators or valued attributes?
Target- Study the buyer: Who buys the product or service? What is the purchasing process?
Process- Digital Marketing as a process and not a campaign: Strategy + creativity + technology + KPIs.
Experience- Client and agency: Working as a belarus b2b leads team, with the experience of the client and agency, to build a profitable project.
You may be interested in: Key factors for the success of your digital marketing campaigns
Digital Strategy based on objectives
Heavily boosted on platforms like Facebook and Hubspot.
Attraction
Achieve brand reach; the user is a potential buyer, but is not yet actively searching for your service or product.
Interaction
The user is actively searching and comparing your services or products. How do you get them to interact with your brand?
Conversion
User ready to make a purchase or start a sales process. Is your website, landing page or social media ready to convert visitors into customers?
Loyalty
Establish a clear process for sales follow-up, sales, re-purchases, cross-selling and recommendations.
Digital Strategy based on media type
For businesses with greater digital maturity, which require a concrete effort.
Own media such as Website, Social Networks, Landing Pages, Blogs, E-mail Marketing, Technical SEO, etc.
Paid Media
Paid media, online advertising such as Google Ads, Facebook Ads, LinkedIn Ads, Display, etc.
Earned Media
Organic reach achieved through shared content, virality, blogs, content SEO, etc.
Remember, you must be clear about your objectives before you start implementing your strategies, have ambitious but realistic expectations, optimize your strategy and experiment to constantly improve and if you are not sure how to start, turn to a digital marketing agency .
Don't forget to provide the follow-up and customer service necessary for your digital marketing strategy to be successful.
Elements for a successful project
Business - Understanding the business: What product or service do you sell? What are your differentiators or valued attributes?
Target- Study the buyer: Who buys the product or service? What is the purchasing process?
Process- Digital Marketing as a process and not a campaign: Strategy + creativity + technology + KPIs.
Experience- Client and agency: Working as a belarus b2b leads team, with the experience of the client and agency, to build a profitable project.
You may be interested in: Key factors for the success of your digital marketing campaigns
Digital Strategy based on objectives
Heavily boosted on platforms like Facebook and Hubspot.
Attraction
Achieve brand reach; the user is a potential buyer, but is not yet actively searching for your service or product.
Interaction
The user is actively searching and comparing your services or products. How do you get them to interact with your brand?
Conversion
User ready to make a purchase or start a sales process. Is your website, landing page or social media ready to convert visitors into customers?
Loyalty
Establish a clear process for sales follow-up, sales, re-purchases, cross-selling and recommendations.
Digital Strategy based on media type
For businesses with greater digital maturity, which require a concrete effort.
Own media such as Website, Social Networks, Landing Pages, Blogs, E-mail Marketing, Technical SEO, etc.
Paid Media
Paid media, online advertising such as Google Ads, Facebook Ads, LinkedIn Ads, Display, etc.
Earned Media
Organic reach achieved through shared content, virality, blogs, content SEO, etc.
Remember, you must be clear about your objectives before you start implementing your strategies, have ambitious but realistic expectations, optimize your strategy and experiment to constantly improve and if you are not sure how to start, turn to a digital marketing agency .
Don't forget to provide the follow-up and customer service necessary for your digital marketing strategy to be successful.