How to Increase Website Visibility & Bring More Customers to Your Online Store
Posted: Wed Dec 04, 2024 10:42 am
Every business owner probably wants only one thing - more customers. It is not surprising because the math here is simple: an influx of buyers - driving sales - profit growth.
What determines the number of customers for a business that receives its customers from the Internet? The frequency and number of visits to the site and whether the online store owner manages to increase website traffic.
Many ways to increase site visitors do not require the greece mobile phone number list involvement of specialists or the total processing of web projects. Some ways to increase visitors could even be called obvious - the owner just needs to look at the problem from the right angle.
For example, you can create a page for your project on social networks and periodically post information about new products or other news (duplicate from the site). You can also schedule your social content in advance by using the social media automation tools.
Also, from your account, you can join professional communities and mention your store there.
Get involved in crowd marketing - collect a list of well-known websites, forums, and other online resources competing in your niche and use their platforms and audience to grow your project.
What Is Search Engine Visibility?
Why is Organic Traffic Important?
How to Get Your Website Noticed by Google and Customers?
Summary
What Is Search Engine Visibility?
No Internet resource can go without competent SEO - a set of works aimed at improving the visibility of a website in the SERPs. Its principles are usually based on the algorithms of the most significant search engines (Google, Bing, Yahoo, Yandex, etc.) since the ultimate goal of SEO is to increase pages’ relevance and bring them to the first positions.
According to a study published in February 2022, Google is the most requested system among users, website owners, and SEO specialists. Over 91% use Google. Other search engines (Bing, Yahoo, Yandex, etc.) are far behind the leader, so most tips for promoting and attracting customers are related to Google optimization.
Source: ReliableSoft
The principle of operation of any search engine is simple: the user enters a query, for example, “engraved blue fountain pen,” sees 3-4 advertisements. Then the rest of the pages answer their question. To get into the "favorites" on the first page and get a high google ranking, you need to optimize the site for users and make it useful and convenient. To do this, you must constantly work with SEO. This way, you improve the website’s visibility.
This indicator determines the number of impressions for the selected queries of the subject heading, based on the page’s position in the SERP. The higher the search engine visibility, the more potential customers will see the site for these queries.
Why is Organic Traffic Important?
Users who type in a query in a search engine want to find something. If the company's website helps them with this and provides helpful content or the right product, the business can get new clients, loyal readers, or subscribers. Search engines will appreciate this and place the site higher in the search results.
Organic website traffic is one of the safest ways to attract an audience. It helps bring in customers with almost zero acquisition costs for the company. Not surprisingly, more than half of marketers consider this method of promotion and keyword ranking a leading indicator of SEO success (HubSpot State of Marketing Report).
Organic traffic is a valuable resource because the clicks are targeted. Such users are already interested in the product or service, brand, or content. They are more likely to take targeted action because they trust the search engines that place the site at the top of the search results. SEO experts and specialized marketing companies increase store traffic and online sales by optimizing organic search visibility.
How to Get Your Website Noticed by Google and Customers?
Search engines need to know about your online store. When they see that a site is interesting and people spend a lot of time there, it is considered a helpful and unique resource and, as a result, gets raised in the SERPs. The chances of buying increase. Let’s consider what needs to be done to promote and expand a site in the search results for organic search visibility.
1. Make a List of Pages That Are Stuck On The 2nd Page
Google Page №2 is a good and a bad place simultaneously. It is not the best position because only 1% of all users view the results on the 2nd page. But you can get to the first page with just a few changes.
The second page is your future development. This is where you should focus if you want to get quick wins:
The content is already written.
Google indexes the articles.
Sometimes, they need a bit of on-page SEO to get into the TOP-10.
But how to determine which pages to deal with to display on the 1st page? Use the specialized SE Ranking tool for full-fledged SEO optimization. With its help, you can identify sites from the second page and find keywords from positions 30-10. For example, Google Ranking Checker will allow you to quickly highlight the keywords that need to be worked out and emphasized to increase website traffic to enter the TOP-10.
2. Check Your Website’s Mobile-Friendliness & Loading Speed
According to HubSpot Blog Research, almost 65% of SEO specialists consider mobile optimization one of the most effective investments. An online store should be adapted to various devices and have a fast loading speed since:
Such websites are in higher positions compared to non-adapted versions;
Mobile users, who are your potential buyers by default, perform more than 50% of Google search queries. For instance, according to the Shopify platform, online sales completed on mobile captured 71% during Black Friday 2021;
Advertisers' traffic is based on visits from portable devices;
Unoptimized resources frustrate users, and as a result, users leave them 5 times more often without completing the target action.
If you already have a responsive site for different gadgets, find out how long it will take to load the pages. Users are not prepared to wait long. The optimal loading time is 3 seconds; otherwise, you can lose about 50% of potential customers. Run the full audit will authoritative tools like PageSpeed Insights to get detailed data on Core Web Vitals and see your current performance issues.
No one should compromise on mobile optimization. Google considers this in its search rankings. So it is your job to make your web page work great on mobile phones and provide organic search visibility.
3. Create Relevant and Engaging Content Based on Research
The website ranks second in marketing development after social networks. Therefore, pay special attention to the content posted on your page. It must be high quality, verified, and valuable to the target audience. This means texts and other content should be based on studies and keywords to attract buyers and increase website traffic.
Source: HubSpot
Follow the basic rules when filling an online store or any other web resource:
Collect and analyze keywords and phrases to get more organic and paid traffic. Thoughtful research will allow you to assess the demand for particular content and compare the selected keywords with the intention of buyers.
View metrics for each keyword: Keyword Difficulty, Search Volume, Competition Level, CPC, and Seasonality. Expand your list of keywords with synonyms and search suggestion
What determines the number of customers for a business that receives its customers from the Internet? The frequency and number of visits to the site and whether the online store owner manages to increase website traffic.
Many ways to increase site visitors do not require the greece mobile phone number list involvement of specialists or the total processing of web projects. Some ways to increase visitors could even be called obvious - the owner just needs to look at the problem from the right angle.
For example, you can create a page for your project on social networks and periodically post information about new products or other news (duplicate from the site). You can also schedule your social content in advance by using the social media automation tools.
Also, from your account, you can join professional communities and mention your store there.
Get involved in crowd marketing - collect a list of well-known websites, forums, and other online resources competing in your niche and use their platforms and audience to grow your project.
What Is Search Engine Visibility?
Why is Organic Traffic Important?
How to Get Your Website Noticed by Google and Customers?
Summary
What Is Search Engine Visibility?
No Internet resource can go without competent SEO - a set of works aimed at improving the visibility of a website in the SERPs. Its principles are usually based on the algorithms of the most significant search engines (Google, Bing, Yahoo, Yandex, etc.) since the ultimate goal of SEO is to increase pages’ relevance and bring them to the first positions.
According to a study published in February 2022, Google is the most requested system among users, website owners, and SEO specialists. Over 91% use Google. Other search engines (Bing, Yahoo, Yandex, etc.) are far behind the leader, so most tips for promoting and attracting customers are related to Google optimization.
Source: ReliableSoft
The principle of operation of any search engine is simple: the user enters a query, for example, “engraved blue fountain pen,” sees 3-4 advertisements. Then the rest of the pages answer their question. To get into the "favorites" on the first page and get a high google ranking, you need to optimize the site for users and make it useful and convenient. To do this, you must constantly work with SEO. This way, you improve the website’s visibility.
This indicator determines the number of impressions for the selected queries of the subject heading, based on the page’s position in the SERP. The higher the search engine visibility, the more potential customers will see the site for these queries.
Why is Organic Traffic Important?
Users who type in a query in a search engine want to find something. If the company's website helps them with this and provides helpful content or the right product, the business can get new clients, loyal readers, or subscribers. Search engines will appreciate this and place the site higher in the search results.
Organic website traffic is one of the safest ways to attract an audience. It helps bring in customers with almost zero acquisition costs for the company. Not surprisingly, more than half of marketers consider this method of promotion and keyword ranking a leading indicator of SEO success (HubSpot State of Marketing Report).
Organic traffic is a valuable resource because the clicks are targeted. Such users are already interested in the product or service, brand, or content. They are more likely to take targeted action because they trust the search engines that place the site at the top of the search results. SEO experts and specialized marketing companies increase store traffic and online sales by optimizing organic search visibility.
How to Get Your Website Noticed by Google and Customers?
Search engines need to know about your online store. When they see that a site is interesting and people spend a lot of time there, it is considered a helpful and unique resource and, as a result, gets raised in the SERPs. The chances of buying increase. Let’s consider what needs to be done to promote and expand a site in the search results for organic search visibility.
1. Make a List of Pages That Are Stuck On The 2nd Page
Google Page №2 is a good and a bad place simultaneously. It is not the best position because only 1% of all users view the results on the 2nd page. But you can get to the first page with just a few changes.
The second page is your future development. This is where you should focus if you want to get quick wins:
The content is already written.
Google indexes the articles.
Sometimes, they need a bit of on-page SEO to get into the TOP-10.
But how to determine which pages to deal with to display on the 1st page? Use the specialized SE Ranking tool for full-fledged SEO optimization. With its help, you can identify sites from the second page and find keywords from positions 30-10. For example, Google Ranking Checker will allow you to quickly highlight the keywords that need to be worked out and emphasized to increase website traffic to enter the TOP-10.
2. Check Your Website’s Mobile-Friendliness & Loading Speed
According to HubSpot Blog Research, almost 65% of SEO specialists consider mobile optimization one of the most effective investments. An online store should be adapted to various devices and have a fast loading speed since:
Such websites are in higher positions compared to non-adapted versions;
Mobile users, who are your potential buyers by default, perform more than 50% of Google search queries. For instance, according to the Shopify platform, online sales completed on mobile captured 71% during Black Friday 2021;
Advertisers' traffic is based on visits from portable devices;
Unoptimized resources frustrate users, and as a result, users leave them 5 times more often without completing the target action.
If you already have a responsive site for different gadgets, find out how long it will take to load the pages. Users are not prepared to wait long. The optimal loading time is 3 seconds; otherwise, you can lose about 50% of potential customers. Run the full audit will authoritative tools like PageSpeed Insights to get detailed data on Core Web Vitals and see your current performance issues.
No one should compromise on mobile optimization. Google considers this in its search rankings. So it is your job to make your web page work great on mobile phones and provide organic search visibility.
3. Create Relevant and Engaging Content Based on Research
The website ranks second in marketing development after social networks. Therefore, pay special attention to the content posted on your page. It must be high quality, verified, and valuable to the target audience. This means texts and other content should be based on studies and keywords to attract buyers and increase website traffic.
Source: HubSpot
Follow the basic rules when filling an online store or any other web resource:
Collect and analyze keywords and phrases to get more organic and paid traffic. Thoughtful research will allow you to assess the demand for particular content and compare the selected keywords with the intention of buyers.
View metrics for each keyword: Keyword Difficulty, Search Volume, Competition Level, CPC, and Seasonality. Expand your list of keywords with synonyms and search suggestion