Digital Marketing: areas of intervention | SiteMap 8
Posted: Tue Jan 28, 2025 9:43 am
Today we will briefly present the possible areas of intervention in digital marketing so that in the following programs we can delve deeper into each of the services covered.
1. WEBSITE OR ONLINE STORE
Information architecture, design and quality copywriting are absolutely crucial. No one has time, don’t make users think or they’ll move on to your competitors – think about this before you pay a friend to build you a website. When you contact an agency because you’re not getting any results , one of the first things they’ll probably tell you is that you need a new website. After all, what’s the point of sending people to your website if once they get there, all they want to do is run away?
2. ONLINE ADVERTISING
This can include displaying banners on the Google Display Network, Affiliate Programs, Remarketing, Video Advertising and In-Game Advertising. The options are almost endless and payment can be made for twitter data each impression, click, lead or action (e.g. a sale).
3. EMAIL MARKETING
So often declared dead , it continues to be one of the most effective digital tactics, especially if care is taken to update and segment the database used. It is great for Business to Business, for example.
4. SEARCH MARKETING
We are talking about SEO – designed to improve the positioning of websites in organic search rankings – and Google Adwords ads , activated by words previously selected by advertisers when they are searched for. These are two tactics that provide excellent returns and are within the reach of any company.
5. SOCIAL MEDIA MARKETING
It is increasingly important. Regardless of the network or networks in which your company is present, the objective should be not only to promote your products and services but above all to have a strategy that allows you to listen to, understand and engage your target audience by creating a community. Forgetting the “Social” component of Social Networks is a mistake that can cost you dearly.
6. VIDEO MARKETING
Extremely effective in asserting a brand identity and can be used in several stages of the consumer decision-making process. But be careful: it is important to do marketing with video but also marketing to video.
7. MOBILE MARKETING
For a long time, it was a limited form of the Web. Not anymore. Serious mobile marketing recognizes the always-on , on-the-move nature of mobile users to provide them with context, convenience, and added value. Did you know that smartphone searches in the United States now outnumber PC and tablet searches combined?
8. WEB ANALYTICS
And last but not least, but of vital importance and transversal to all the previous areas: web analytics. It is necessary to measure everything in order to optimize intervention – this is, in fact, one of the greatest advantages of digital.
1. WEBSITE OR ONLINE STORE
Information architecture, design and quality copywriting are absolutely crucial. No one has time, don’t make users think or they’ll move on to your competitors – think about this before you pay a friend to build you a website. When you contact an agency because you’re not getting any results , one of the first things they’ll probably tell you is that you need a new website. After all, what’s the point of sending people to your website if once they get there, all they want to do is run away?
2. ONLINE ADVERTISING
This can include displaying banners on the Google Display Network, Affiliate Programs, Remarketing, Video Advertising and In-Game Advertising. The options are almost endless and payment can be made for twitter data each impression, click, lead or action (e.g. a sale).
3. EMAIL MARKETING
So often declared dead , it continues to be one of the most effective digital tactics, especially if care is taken to update and segment the database used. It is great for Business to Business, for example.
4. SEARCH MARKETING
We are talking about SEO – designed to improve the positioning of websites in organic search rankings – and Google Adwords ads , activated by words previously selected by advertisers when they are searched for. These are two tactics that provide excellent returns and are within the reach of any company.
5. SOCIAL MEDIA MARKETING
It is increasingly important. Regardless of the network or networks in which your company is present, the objective should be not only to promote your products and services but above all to have a strategy that allows you to listen to, understand and engage your target audience by creating a community. Forgetting the “Social” component of Social Networks is a mistake that can cost you dearly.
6. VIDEO MARKETING
Extremely effective in asserting a brand identity and can be used in several stages of the consumer decision-making process. But be careful: it is important to do marketing with video but also marketing to video.
7. MOBILE MARKETING
For a long time, it was a limited form of the Web. Not anymore. Serious mobile marketing recognizes the always-on , on-the-move nature of mobile users to provide them with context, convenience, and added value. Did you know that smartphone searches in the United States now outnumber PC and tablet searches combined?
8. WEB ANALYTICS
And last but not least, but of vital importance and transversal to all the previous areas: web analytics. It is necessary to measure everything in order to optimize intervention – this is, in fact, one of the greatest advantages of digital.