What is the best social network for your business? (3/3) | SiteMap 41
Posted: Tue Jan 28, 2025 9:00 am
Hello and welcome to another SiteMap – your guide to digital marketing. Today we present the features, advantages and disadvantages of Instagram, Pinterest and YouTube, concluding a series of 3 programs dedicated to helping companies choose the most suitable social network (or networks) for their business.
INSTAGRAM – ALWAYS GROWING
Instagram, a photo sharing and tagging network that was acquired by Facebook in 2012, recently surpassed Twitter in terms of user numbers, becoming the second most popular social network. It is also the fastest growing and the most used by young people .
ADVANTAGES OF INSTAGRAM
Power of visual content
Very active users and high engagement rate
Allows integration with Twitter, Facebook and Foursquare
DISADVANTAGES
Of the most important networks, it is the one that generates part time data the least traffic to companies' websites.
Choose Instagram if: your business has a strong visual component and you want to interact with teenagers and adults in their 20s, 30s or 40s, publishing images that convey the brand's personality and, often, in association with a certain lifestyle.
PINTEREST – BUSINESS IN THE FEMININE
Like Instagram, it is a primarily visual network that allows users to upload photos or pin photos they find online and organize them into albums. It has around 100 million active users, 85% of whom are women.
ADVANTAGES OF PINTEREST
It's great for driving traffic to a website or online store because Pins have an associated link.
It's good for SEO because images are indexed by Google and, in addition to linking to websites, they can be optimized with a title, description and tags.
DISADVANTAGES
Mainly female audience – if you want to impact men, Pinterest may not be the best option
Choose Pinterest if: your business's primary target audience is women and if the essence of your brand and its products and services can be presented visually.
YOUTUBE – THE APPEAL OF VIDEO
Video-sharing social network with over a billion users who spend more and more hours watching videos ( 60% and 100% growth per year , respectively among desktop and mobile users). It is the largest video hosting site in the world and the second most used app on smartphones , after Facebook.
ADVANTAGES OF YOUTUBE
Video is the medium with the greatest potential for virality
It's good for SEO : it allows you to optimize videos, which often stand out in searches, and add a link to the company's website, which can help improve its positioning.
In addition to being hosted on YouTube , videos can then be embedded on a website or blog.
It has a good analytics tool
DISADVANTAGES
Producing good videos requires a greater investment (although prices have reduced a lot in recent years)
Choose YouTube if: you want to publish interesting videos, increase visibility in searches or want to go viral.
INSTAGRAM – ALWAYS GROWING
Instagram, a photo sharing and tagging network that was acquired by Facebook in 2012, recently surpassed Twitter in terms of user numbers, becoming the second most popular social network. It is also the fastest growing and the most used by young people .
ADVANTAGES OF INSTAGRAM
Power of visual content
Very active users and high engagement rate
Allows integration with Twitter, Facebook and Foursquare
DISADVANTAGES
Of the most important networks, it is the one that generates part time data the least traffic to companies' websites.
Choose Instagram if: your business has a strong visual component and you want to interact with teenagers and adults in their 20s, 30s or 40s, publishing images that convey the brand's personality and, often, in association with a certain lifestyle.
PINTEREST – BUSINESS IN THE FEMININE
Like Instagram, it is a primarily visual network that allows users to upload photos or pin photos they find online and organize them into albums. It has around 100 million active users, 85% of whom are women.
ADVANTAGES OF PINTEREST
It's great for driving traffic to a website or online store because Pins have an associated link.
It's good for SEO because images are indexed by Google and, in addition to linking to websites, they can be optimized with a title, description and tags.
DISADVANTAGES
Mainly female audience – if you want to impact men, Pinterest may not be the best option
Choose Pinterest if: your business's primary target audience is women and if the essence of your brand and its products and services can be presented visually.
YOUTUBE – THE APPEAL OF VIDEO
Video-sharing social network with over a billion users who spend more and more hours watching videos ( 60% and 100% growth per year , respectively among desktop and mobile users). It is the largest video hosting site in the world and the second most used app on smartphones , after Facebook.
ADVANTAGES OF YOUTUBE
Video is the medium with the greatest potential for virality
It's good for SEO : it allows you to optimize videos, which often stand out in searches, and add a link to the company's website, which can help improve its positioning.
In addition to being hosted on YouTube , videos can then be embedded on a website or blog.
It has a good analytics tool
DISADVANTAGES
Producing good videos requires a greater investment (although prices have reduced a lot in recent years)
Choose YouTube if: you want to publish interesting videos, increase visibility in searches or want to go viral.