What is smarketing and how to implement it?
Posted: Wed Dec 04, 2024 10:36 am
For a company to achieve its goals and be successful, it is necessary for the sales and marketing areas to work together. That is why the term smarketing emerged, as a strategy that integrates both areas for better lead generation.
The objective of smart marketing is to optimize company resources to work on the same channel and achieve common goals. It also makes it possible to evaluate progress and make the necessary adjustments to improve the sales process.
What is smarketing for?
According to data from Hubspot, companies that have a taiwan b2b leads smarketing strategy increase their sales by up to 38% and show business growth of up to 24%.
Another of the most important advantages of marketing is that it avoids potential conflicts of interest between sales and marketing. In fact, it manages to unite and multiply the efforts of these two areas.
How to implement it in my company?
?️ Unify the language: It's not just important that sales and marketing communicate, but that they do so in the same language. Defining goals, responsibilities by stages and concepts is a good first step.
Implement agreements: To achieve the objectives, each area must commit to carrying out its tasks in a timely manner. For example: marketing commits to obtaining qualified leads and sales commits to following up on them to convert them into customers.
? Feedback : For a process to be efficient and remain that way for a long time, continuous feedback is essential. Sharing analytics, suggestions, difficulties, etc. will improve the performance of both parties.
?? Integration: Finally, the last step we recommend you implement is the unification of the software that these two areas work with. This way you will reduce costs, time and information management will be easier.
Improve your business's digital strategy with our help, we are digital marketing professionals.
The objective of smart marketing is to optimize company resources to work on the same channel and achieve common goals. It also makes it possible to evaluate progress and make the necessary adjustments to improve the sales process.
What is smarketing for?
According to data from Hubspot, companies that have a taiwan b2b leads smarketing strategy increase their sales by up to 38% and show business growth of up to 24%.
Another of the most important advantages of marketing is that it avoids potential conflicts of interest between sales and marketing. In fact, it manages to unite and multiply the efforts of these two areas.
How to implement it in my company?
?️ Unify the language: It's not just important that sales and marketing communicate, but that they do so in the same language. Defining goals, responsibilities by stages and concepts is a good first step.
Implement agreements: To achieve the objectives, each area must commit to carrying out its tasks in a timely manner. For example: marketing commits to obtaining qualified leads and sales commits to following up on them to convert them into customers.
? Feedback : For a process to be efficient and remain that way for a long time, continuous feedback is essential. Sharing analytics, suggestions, difficulties, etc. will improve the performance of both parties.
?? Integration: Finally, the last step we recommend you implement is the unification of the software that these two areas work with. This way you will reduce costs, time and information management will be easier.
Improve your business's digital strategy with our help, we are digital marketing professionals.