How to set up a trigger mailing
Posted: Mon Jan 27, 2025 10:09 am
The online consultation service with psychologists had a high rate of registered users who did not purchase the services. A chain of letters was set up:
A day after registration, users who had not purchased a consultation were sent a reminder: “Our psychologists are always ready to conduct an individual consultation - come back when you need help.”
A week after registration, users who did not return were sent an SMS: “We have an individual offer for you - the first consultation with a 50% discount using the promo code first50.”
Similar reminders with discounts were sent 3 and 6 months after registration. As a result, the rate of users who returned and purchased a consultation increased by 20%.
Setting up a chain of SMS mailings is a procedure that requires attention and unhurriedness. This is an expense for the company, it is important that it pays off.
1. Identify the trigger
Select the event that will activate the mailing. Inactivity in the system turkey consumer email list a day after registration, an abandoned shopping cart the day before, the start of a seasonal sale, and so on.
The trigger can be configured more specifically. For example, send a notification about an abandoned cart only if at least 1,000 rubles worth of products were added to it.
A day after registration, users who had not purchased a consultation were sent a reminder: “Our psychologists are always ready to conduct an individual consultation - come back when you need help.”
A week after registration, users who did not return were sent an SMS: “We have an individual offer for you - the first consultation with a 50% discount using the promo code first50.”
Similar reminders with discounts were sent 3 and 6 months after registration. As a result, the rate of users who returned and purchased a consultation increased by 20%.
Setting up a chain of SMS mailings is a procedure that requires attention and unhurriedness. This is an expense for the company, it is important that it pays off.
1. Identify the trigger
Select the event that will activate the mailing. Inactivity in the system turkey consumer email list a day after registration, an abandoned shopping cart the day before, the start of a seasonal sale, and so on.
The trigger can be configured more specifically. For example, send a notification about an abandoned cart only if at least 1,000 rubles worth of products were added to it.