Implementation of a loyalty program
Posted: Mon Jan 27, 2025 9:55 am
Distribute resources and implement the loyalty program in several stages:
Preparing for launch. At this stage, marketers set the goal of marketing activities.
Selecting a program type. Within the framework of a loyalty program, you can award customers points or provide discounts, return part of the funds in the form of cashback, or use a combination of the listed methods.
Determining the conditions for accrual of bonuses. At this stage of implementation, the basic rules for granting and writing off bonuses are established and the financial model is calculated.
Selection of communication channels. The method of interaction with clients depends on the characteristics of the target audience. Most often, inexpensive e-mail newsletters are used, after which additional options are connected.
After launch, the effectiveness of the bonus or discount program must be constantly measured. Two evaluation criteria are used: financial and additional.
Channels for maintaining loyalty programs
A combination of email newsletters and duplicate notifications to nepal consumer email list other communication channels works effectively.
messengers
SMS
push notifications to smartphone
We start with cost-effective email newsletters and, as the financial return on the program increases, we add other options.
Features of marketing activities
To develop a loyalty program, you need to decide on a scenario. The choice depends on the goals and characteristics of the company.
Example scenarios:
personalized recommendations based on purchases made;
accrual of bonuses depending on the amount of funds spent;
providing discounts on holidays and days that are important for the client.
Previously, loyalty programs only provided discounts to customers. Now more and more companies are switching to bonus accumulation. This option better stimulates repeat sales and increases the customer's "attachment" to the brand or store.
Preparing for launch. At this stage, marketers set the goal of marketing activities.
Selecting a program type. Within the framework of a loyalty program, you can award customers points or provide discounts, return part of the funds in the form of cashback, or use a combination of the listed methods.
Determining the conditions for accrual of bonuses. At this stage of implementation, the basic rules for granting and writing off bonuses are established and the financial model is calculated.
Selection of communication channels. The method of interaction with clients depends on the characteristics of the target audience. Most often, inexpensive e-mail newsletters are used, after which additional options are connected.
After launch, the effectiveness of the bonus or discount program must be constantly measured. Two evaluation criteria are used: financial and additional.
Channels for maintaining loyalty programs
A combination of email newsletters and duplicate notifications to nepal consumer email list other communication channels works effectively.
messengers
SMS
push notifications to smartphone
We start with cost-effective email newsletters and, as the financial return on the program increases, we add other options.
Features of marketing activities
To develop a loyalty program, you need to decide on a scenario. The choice depends on the goals and characteristics of the company.
Example scenarios:
personalized recommendations based on purchases made;
accrual of bonuses depending on the amount of funds spent;
providing discounts on holidays and days that are important for the client.
Previously, loyalty programs only provided discounts to customers. Now more and more companies are switching to bonus accumulation. This option better stimulates repeat sales and increases the customer's "attachment" to the brand or store.