create a complementary line through which to easily transmit a clear and unique messageBlended marketing techniques consist of a fusion and better use of the tools that online marketing offers us when creating a strategic campaign. In other words, our strategy has to include all the actions within the market that serve to create a complementary line through which we can easily transmit a clear and unique message using good digital marketing techniques.
The basic characteristics of these marketing techniques are:
It is applicable to any type of company . It is not necessary to have a specific volume of business or employees, but it can be applied to online companies, medium-sized companies or large multinationals, since they all need both online and offline tools.
The message we want to convey is intensified . Thanks to integrated marketing techniques, the company creates cohesion that will allow us to convey a global albania b2b leads message about our brand.
We cannot expect to achieve a perfect fusion. As a company we must be clear about what we want to convey and to do so we must focus on the aspects that allow us to achieve this objective. By covering more we will not be more efficient.
As a company, we cannot limit ourselves to just one means of communication through which to spread our message, but consumers demand more from us.
Traditional media is giving way to new advertising, usually in more digital media such as social media. TV ads, magazines and billboards found in shopping malls are no longer common today.
The marketing plan or comprehensive strategy will offer us a better combination of our market nichesThe marketing plan or comprehensive strategy will offer us a better combination of our market niches and consequently a better management of the price, the points of sale or the promotions that we are going to carry out. We will analyze our audience in order to personalize the services that we are going to offer them.
This is a very effective technique for giving visibility to our brand because the interaction and connection we will have with our audience goes one step further. By allowing consumers to interact with us, we will create a much greater presence not only through screens.
Due to the large presence of the Internet today, consumers will find themselves much more connected with us through mobile devices or tablets.
This connection that we are going to generate with our target audience will allow us to create and generate leads better and more , which will be rewarded in the number of sales.
Achieving a strategy that is correctly aligned with the communication objectives we want to achieve will provide us with a good impact on the part of customers, who will positively value the experience with our brand.
If we want to apply marketing plan techniques to our business, we must begin by carrying out a study of our target audience to find out which people are or are not interested. This is the starting point where we have to know which communication channels are the most common in order to inform ourselves of what needs we have to cover. Starting from this base, we must be able to shape and create a message that is clear and precise enough to transmit and adapt it to our potential clients.
Over time, there have been many well-known companies that have implemented comprehensive marketing campaigns. We will analyze the most notable ones:
Lay's, a brand of potato chips . One of the most interesting campaigns in the marketing plan carried out by this company could be found at bus stops, where it was possible to see a man locked in a shelter. The purpose of this strategy was to get customers, through the slogan tweet to eat, to share their opinions about this campaign in exchange for obtaining bags of the new flavors of potato chips that would later be launched on the market.
Special K launched its Special K Tweet Shop campaign . With it, they intended to create a kind of store in which their customers did not pay with money, but rather did so through what they called social credit, which was nothing more than posting Tweets on Twitter.
Women's Secret created a campaign that consisted of installing posters offering discounts for future purchases on the company's website by becoming a follower of its Facebook page.
KML Airlines. They conducted an in-depth research process on their recent customers and on the opinions they gave about the flights they took on social networks. For all those who did so, they personalized a small detail based on their tastes.
