On-Site Content: Second Pillar of SEO
Posted: Wed Dec 04, 2024 9:46 am
This second pillar "Content" is everything that will happen inside the page: we call it On-Page SEO. It brings together all the techniques that are used to optimize all the pages present on the website in order to reference them and rank them as high as possible in Google search results (SERP).
If On-Site content already holds no secrets for you, you can learn more about the technical base of your website and Netlinking which are the first and last pillar of SEO.
The goal here is simple: we are trying to make search engines understand the azerbaijan telemarketing data context and content of the pages or blog articles on your website in order to extract the essential information and the famous keywords that we want them to understand, via specific areas that a search engine will read more carefully:
The title of the page
Semantic markup
The content (texts, images, words written in bold, videos, etc.)
The meta description of the page
With all this information, Google is able to deduce by itself the subject and the important keyword that you wanted to target on this page. From there, it will index your page and classify it on one or more keywords that seem relevant to your page. We will therefore seek to optimize this information to stick as closely as possible to what a search engine expects from a page with impeccable content.
While there are many "On-Site" criteria to improve your SEO, it is best to focus on the most important ones first. Here is a non-exhaustive list that you can implement right now on your site to start improving your SEO.
The content itself
We can never repeat it enough, but to have good natural referencing, you must... have things to reference! When you want to work on your natural referencing, your content must respect the following criteria:
Textual content
Today, search engines understand everything you post (images, videos, texts), but it is always easier for them to interpret text, index it and rank it compared to other sites with text content. Don't hesitate to transcribe your videos in writing directly on your website or to describe photos.
Useful content for the user
It is necessary to ask yourself a question when you write an article or a page on your site. Is this content used to help a user? Too often, the content that we want to create will be oriented for the search engine, by stuffing keywords everywhere in its page, almost forgetting that in the end, it is the user who must read your content.
So does this content have added value on your website for your readers? It is not necessary to respect a publication schedule and to release articles in a hurry under the pretext that the algorithm is favorable to recurring content… no. Natural referencing must not override the main purpose of your website: to inform. It is up to you to be the best with the best expertise in the field you wish to develop.
Original content
And above all… never plagiarize another website’s article! It can be easy to create content by stealing a few ideas here and there from your competitors, but it won’t have the desired effect on your SEO since you’re not adding your personal touch and expertise. Of course, don’t stop yourself from talking about a subject just because others have already done it, but try to bring your personal expertise and specific cases into your explanations. Google will know the difference if you bring something better or complementary to all the others.
If On-Site content already holds no secrets for you, you can learn more about the technical base of your website and Netlinking which are the first and last pillar of SEO.
The goal here is simple: we are trying to make search engines understand the azerbaijan telemarketing data context and content of the pages or blog articles on your website in order to extract the essential information and the famous keywords that we want them to understand, via specific areas that a search engine will read more carefully:
The title of the page
Semantic markup
The content (texts, images, words written in bold, videos, etc.)
The meta description of the page
With all this information, Google is able to deduce by itself the subject and the important keyword that you wanted to target on this page. From there, it will index your page and classify it on one or more keywords that seem relevant to your page. We will therefore seek to optimize this information to stick as closely as possible to what a search engine expects from a page with impeccable content.
While there are many "On-Site" criteria to improve your SEO, it is best to focus on the most important ones first. Here is a non-exhaustive list that you can implement right now on your site to start improving your SEO.
The content itself
We can never repeat it enough, but to have good natural referencing, you must... have things to reference! When you want to work on your natural referencing, your content must respect the following criteria:
Textual content
Today, search engines understand everything you post (images, videos, texts), but it is always easier for them to interpret text, index it and rank it compared to other sites with text content. Don't hesitate to transcribe your videos in writing directly on your website or to describe photos.
Useful content for the user
It is necessary to ask yourself a question when you write an article or a page on your site. Is this content used to help a user? Too often, the content that we want to create will be oriented for the search engine, by stuffing keywords everywhere in its page, almost forgetting that in the end, it is the user who must read your content.
So does this content have added value on your website for your readers? It is not necessary to respect a publication schedule and to release articles in a hurry under the pretext that the algorithm is favorable to recurring content… no. Natural referencing must not override the main purpose of your website: to inform. It is up to you to be the best with the best expertise in the field you wish to develop.
Original content
And above all… never plagiarize another website’s article! It can be easy to create content by stealing a few ideas here and there from your competitors, but it won’t have the desired effect on your SEO since you’re not adding your personal touch and expertise. Of course, don’t stop yourself from talking about a subject just because others have already done it, but try to bring your personal expertise and specific cases into your explanations. Google will know the difference if you bring something better or complementary to all the others.