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7 SEO Tools Every Copywriter Should Know

Posted: Wed Dec 04, 2024 9:42 am
by rabia43
Modern internet copywriting is more than just the art of creating persuasive texts. Although the skillful choice of words and using their power still counts, it is essential to know the rules of SEO. If you want to be sure that your texts fit into the guidelines, use proven tools. Check out our list and see if you know them all.

Even the best written content will not be able to reach everyone if the most important principles related to positioning are not taken into account. Without keywords, improperly formatted, without links, it will disappear into the depths of the Internet.

Check also: Brief for korea telegram phone number list copywriter from SEO specialist

To avoid this pessimistic scenario, it is worth optimizing the text for SEO. However, you do not have to do it "alone" - specialist tools are available to help.

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Read on to:

learn SEO tools useful in copywriting
consolidate the most important rules for writing search engine friendly texts.
SEO tools – useful not only for SEO specialists
Although SEO tools are created mainly for positioning purposes, the possibilities of their use are much wider. Some of them are perfect for copywriting - they allow you to create content that is even better suited to the needs of users and fits into Google algorithms.

Senuto
Senuto is a tool with a wide range of possibilities. However, for the needs of SEO copywriters, two functionalities are quite enough.

The keyword database allows you to search for appropriate phrases, i.e. with the greatest potential. Enriching the article with such keywords will help improve the visibility of the text in search results.

Senuto - interface - keyword database
Just type in any phrase to get a list of the most searched words – based on average monthly searches. Trends and seasonality for each month of the year are also taken into account. You can also tailor the results – as narrow or broad.

Phrases in the form of questions, as dependent words, and even groups of words are also displayed.

Senuto - search result
SERP analysis presents the TOP10 results for a given phrase – taking into account the number of characters, title, H1 heading and the number of lower-level headings.


How can you use the above data as an SEO copywriter? It is worth checking how long an article should be and what structure it should adopt to compete with texts visible in the TOP10. You will also receive a keyword suggestion – along with the average monthly number of searches.

Access to Senuto is paid. The free version can be used only for 14 days without any obligations - after prior registration. Thanks to this, it is easy to assess the usefulness of the tool in working on texts.

Semstorm
Semstorm is a tool that helps increase the effectiveness of SEO and content marketing activities. When it comes to copywriter tools, the Keywords tab will be particularly useful .

Semstorm - interface
After entering any phrase, a list of suggestions appears, divided into individual "sections", e.g. simple hints, words with prepositions, questions.

Semstorm - search result
To get full access to all suggestions, you need to purchase access. In the free version, the search range is limited, but usually sufficient for copywriting purposes.

If you decide on paid access, you will gain much greater support. From the copywriter's point of view, the Content Tools tab will be useful , and in it - the SEMSTORM Editor, which allows you to check and optimize the text during its creation.

Semstorm - Content Tools
You can correct errors on the fly, place suggested keywords – all to increase the SEO potential of the content you create. You have insight into statistics, e.g. the number of typos and spelling errors, the number of other errors, the number of sentences that are too long. You can also verify the text for correctness, readability and SEO. The extensive functionalities mean that the Editor is able to replace some typical tools for copywriters.

Semstorm - Content Tools - Ratings and Statistics
Using all the functionalities of SEMSTORM is possible after paying for access. However, you can try the tool for 14 days - completely free. Then you will decide whether it is really useful in your work.

SurferSEO
SurferSEO is an advanced tool that gives access to a lot of functionalities. From the perspective of an SEO copywriter, not only the keyword search engine will be useful, but also the text editor.

Simply enter a specific keyword to receive a comprehensive analysis in response – including the text structure and suggested phrases to use.