You're probably wondering what to choose - SEO or SEO optimization.
Is it better to use a subscription-based SEO contract and sign a 12-month contract, or is it better to start with website optimization and then see.
There are many entrepreneurs in a similar situation vietnam b2b leads to you. Before you make a decision, read this post. It should help you make the right decision.
Let's start from the beginning.
Positioning - a new trend or real value
Positioning is a word that has recently become very popular, especially among internet users. Although this word is related only to the internet, it has become so popular that even people who have trouble distinguishing a www address from an email address use it.
Why has the word SEO become so important? The answer is very simple. Because the Internet has become so important - so important that it is increasingly difficult to imagine life without it and at the same time it gives countless opportunities to make money that everyone wants to take advantage of.
In order to take advantage of this opportunity that the Internet offers today, you need to have a website. However, a website alone does not provide much. If we do not attract people - users - to the website, it will remain just an unnecessary expense. That is why today everyone who wants to benefit from the Internet - which is practically everyone - does everything to attract as many visitors to their website as possible. How to achieve this? Theoretically, it is simple.
Knowing that 90% of website traffic is generated by Google - it is enough for our website to :
was ranked in Google for keywords that are important to us
was ranked high enough so that people looking for information on a given topic would reach our site.
Unfortunately, it is not as easy as it may seem, although this is where the aforementioned positioning comes in handy . So what is this recently popular word?
Positioning - the meaning of the word
Simply put, positioning is a series of activities undertaken in order to raise a website's rankings in search engines - primarily Google.
So positioning is 100% related to the Internet - 51% to search engines and 49% to websites. Of course, the second division was adopted figuratively to show that positioning is primarily about search engines, around which everything in this case "revolves".
By a series of activities we mean a series of services provided by companies, freelancers and individuals, which are to cause a given website to achieve a high position in search engines for specific keywords. The activities are aimed at first achieving a position specified in the agreement, e.g. Top20, Top10 or Top3 and maintaining this position for the duration of the agreement.
Index - Google results ranking
Google, when creating a ranking for given keywords - the so-called index - takes into account many factors, which are part of a very complex algorithm developed and constantly modified by its creator. Nobody really knows what these factors are and what their weight is, because it is Google's biggest secret. It is said that it can be from several to a dozen thousand factors, which the search engine takes into account when calculating the position of a given page for given keywords.
It is officially known that Google wants to be as objective as possible when constructing the index and no one and nothing can directly influence the position of a given page - there is no possibility of buying a position, as large corporations such as BMW have allegedly learned. At one time, there was talk on the internet about an attempt to buy a position by this corporation, but this was of course unofficial information.
It should be assumed that Google wants to be as objective as possible and provide the most valuable results in its index, which is also the mission of the organization set by Google's founders many years ago.
That is why many specialists are constantly working on the indexing algorithm, adding some and excluding others, which, for example, have become a method abused by SEO specialists. In this way, data such as Keywords or Description were excluded , which currently do not affect the position of the page in the ranking, and which were very important a few years ago and which were massively used and abused.
You should be aware that Google has regulations in which it clearly states that tricks and gimmicks cannot be used because the site may be punished with a temporary drop in ranking or even completely excluded. Unfortunately, the regulations do not specify exactly how the site may be punished for what offenses.
Page Rank and the position of the page in the ranking
In the ranking, Google tries to display the most valuable pages for the user looking for information about a given word or phrase entered into the search engine. In order to allow website owners to check how valuable their page is, Google introduced a determinant called Page Rank. This is a ten-point scale defining the value of a given website. This scale is divided into 10 intervals, with each subsequent one being wider than the previous one. Therefore, moving to the next one is definitely more difficult than from the previous one to the current one because the interval is wider.
