Where to publish case studies and how to promote them?
Case studies use… internally
You present your products/services as proven and effective. You do exactly the same as your competitors. And even if you really have something effective to offer italy telegram phone number list your customers, not everyone is aware of it. You communicate exactly like your competition, instead of distinguishing yourself with something. This differentiator can be... proof of the authenticity of your assurances.
What is a case study?
A case study is a detailed analysis of a project or a collaboration with a client . Such a description aims to present the challenge, the solution, and the results achieved.
Thanks to case studies, clients can not only understand the idea behind the offer, but also see its effectiveness and impact on the business. This provides a broader view, supported by, for example, specific numerical data, and not just dry information.
What are the benefits of case studies in marketing strategy?
Incorporate case studies into your marketing strategy to reap the benefits that are important for acquiring new customers.
If you use a case study to promote your company, you will increase credibility, build trust, and strengthen your expertise.
It sounds like it would pay off. And it does…
1. Improving credibility
When you accurately describe the outcome of your client collaboration, you base it on real data and achievements. It shows that your marketing messages actually have a bearing on reality and are not just a lure. It affects your credibility.
Example. Let's say you offer a tool that allows you to automate processes that can save up to 30% of resources. By presenting numerical data related to a specific customer, you increase your credibility.
2. Building trust
It’s understandable that all companies are praising their products/services. And since everyone is telling you that their offer is the best, who should you trust? When you show how you solve customers’ pain points and what results it brings, you build trust . It will be stronger the more they identify with a given customer.
Example. Let's say a client contacts you because of low conversion on their website. Your company implemented solutions that allowed them to increase the conversion rate by 25%. Telling this story will not only demonstrate the effectiveness of your work, but also show how - through specific actions - it can help others in a similar situation.
3. Showing your expertise
Everyone would like to use the services of experts or buy products from specialists. Publishing case studies will help you achieve this image. They will become an educational tool through which you will explain how the service / product solves a specific problem or meets the needs of the recipient.
Example. Let's say you run a beauty salon where you perform individually selected acid treatments. A person came to you wanting to get rid of discolorations and managed to do so after the treatment you performed. By showing their story, you educate them about the properties of acids, and at the same time show that your individual approach helps solve a specific skin problem.
4. Highlighting the unique value of your offer
Do you want to show that your offer is different than the competition? Do you want to emphasize your unique value and thus stand out? Use a case study to help you present your unique approach .
Example. Let's say you run a marketing agency that relies on a non-standard approach. Thanks to your own actions, you managed to increase the effectiveness of the client's campaign by 40%. Presenting this result in a case study will show that your methods - although unconventional - are more effective than standard solutions.
Benefits of using a case study
Benefits of using a case study
Effective case study – how to write it? Tips
An effective case study will convince customers to work with your company. How to write a case study?
Use the tips below to help you take the first step in this direction. Remember, however, that the success of your case study largely depends on what you have to say , i.e., what your company has achieved.
Prepare a case study that will impress
Do you have data that could serve as the basis for a case study, but you don't know how to turn it into a success story?
We know how to convey what you want to present to your clients. We will prepare a case study that will arouse interest, engage and convince.
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The most important elements of the case study
Although a case study can take any form, it must include several elements.
Introduction
At this stage, you describe the client's starting situation. You present what difficulties they are facing, what problems they want to get rid of.
Challenge
In this part, you show your role – what you have to deal with. You also present the client's expectations – you describe what results they expect.
Solution
This is a place to present the actions taken to eliminate the client's problem. It is worth explaining why these methods were used and not others.
It is important to describe the process of achieving the effects in some detail. The fewer generalities and more specifics you provide, the more credible the case study will be.
Effects
This is the key case study – this is where you show the results you have achieved. Here you need to provide specific numbers (if possible) that will show the effects of your actions and will be proof of the effectiveness of your offer. The more detailed, the better. Any numerical data in the form of tables or charts, order screenshots, statistics are highly desirable.
Customer review
To increase the authenticity of the described case, post a customer review. Let them recommend cooperation with you, which will influence even more credibility and inspire trust.
