B2B Email Marketing Can Help Convert More Contacts and Customers
Posted: Wed Dec 04, 2024 7:23 am
B2B Email Marketing is a marketing strategy that involves sending mass email messages between corporate buyers and sellers. Photo for illustration purposes only: @ rawpixel.com
B2B is the acronym for Business To Business, a term that in business jargon refers to companies that sell products to other companies. In other words, we can call this market wholesale. In this article, we will discuss the use of B2B Email Marketing, a tool that can certainly generate more conversions of both contacts and customers in your company. Check it out!
Access the e-Plus Agency Group on Whatsapp !
B2B EMAIL MARKETING: CONCEPT AND USE
Literally, B2B Email Marketing is the india telegram phone number list activity in which a sales professional from a company that wants to market a product systematically sends email messages with offers to purchasing professionals from other companies that want to purchase that product.
In short, B2B Email Marketing is basically a corporate salesperson trying to sell something to multiple corporate buyers at the same time. In general, this type of sale requires a prior study by the buyers, which in the local language is called “ quotation ”.
Therefore, taking advantage of the buyer's quotation phase, the B2B seller can implement an Email Marketing strategy integrated with Inbound Marketing and Marketing Automation. This way, he can gradually show his product and sales conditions to multiple buyers with common interests, and establish a long-term business relationship with them. Keep reading!
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
USING B2B EMAIL MARKETING
The first step to implementing a B2B Email Marketing strategy is to define your target audience. So, make a list of companies and market sectors that need what your company sells. Then, based on your market research, develop an Inbound Marketing project .
Inbound Marketing requires predicting what your customers’ Buying Journey will be like. And, based on this, you must create ideal content for your audience in the form of posts , e-books , videos, infographics, surveys, etc., for the Top, Middle and Bottom of the Sales Funnel phases. This will allow you to capture a comprehensive contact list of potential buyers, to whom you can send emails with offers at the right time.
Video: learn about B2B trends and challenges (use the player controls on YouTube to activate and translate the subtitles into your language)!
Furthermore, as buyers progress through the stages of the Buying Journey and Sales Funnel, your Inbound Marketing system will relate, qualify or segment your audience. In other words, it will separate contacts with common interests into different lists. Then you will send different, personalized email messages with proposals and products according to the needs of each group. Continue reading to learn more!
Marketing Automation
In parallel with Inbound Marketing, it is important to work with Marketing Automation. Through a platform like RD Station, you can distribute B2B Email Marketing messages automatically, speeding up the process. In Marketing, we call this lead nurturing .
Video: learn more about Email Marketing in e-commerce (use the player controls on YouTube to activate and translate the subtitles into your language)!
Marketing Automation also ensures automatic contact segmentation. This way, you won't need to call buyers all the time. In fact, you'll only need to contact the most indecisive buyers by phone who need more specific information.
In short, for this strategy, which takes into account the application of Inbound Marketing, Sales Funnel, Purchase Journey, Marketing Automation and B2B Email Marketing, to work well, it is important to test and optimize the message flows above all. Be smart about this!
Furthermore, B2B Email Marketing can provide many advantages. Discover some of them below!
WHAT DO YOU GET WITH B2B EMAIL MARKETING?
Using B2B Email Marketing in combination with Inbound, Automation, Funnel and Journey you get:
Easier to create a list of buyers interested in the products your company sells;
Comprehensive knowledge of contacts, which allows you to personalize messages and improve results;
Broad and rapid distribution of messages, ensuring efficient communication with buyers;
Personalized distribution of lead nurturing messages , increasing the chances of success;
Gradually overcoming buyer objections via content, generating more purchasing decisions.
As you can see, B2B Email Marketing is an essential tool for anyone looking to sell to other companies. So don’t miss out! Implement it in your e-commerce now!
HOW TO IMPLEMENT?
To implement B2B Email Marketing, Inbound Marketing, Purchase Journey, Sales Funnel and Marketing Automation in your e-commerce, turn to Agência e-Plus for support! Agência e-Plus is certified in the automation platforms RD Station and E-goi and, therefore, is qualified to plan, create, implement, test, configure, optimize, evolve, scale and manage projects with these technologies. In addition, it provides training, consulting and advisory services.
Learn more about the e-Plus Agency!
The e-Plus Agency has been in the market for 10 years providing e-commerce and Digital Marketing services to companies such as Pirelli, Xerox and Sonda, for example, in Brazil, Argentina, Colombia, Ecuador, Costa Rica, Portugal and Spain, among other countries. You can also hire from anywhere in the world. Do it now! Click the button below and start a conversation with our team via messenger app.
B2B is the acronym for Business To Business, a term that in business jargon refers to companies that sell products to other companies. In other words, we can call this market wholesale. In this article, we will discuss the use of B2B Email Marketing, a tool that can certainly generate more conversions of both contacts and customers in your company. Check it out!
Access the e-Plus Agency Group on Whatsapp !
B2B EMAIL MARKETING: CONCEPT AND USE
Literally, B2B Email Marketing is the india telegram phone number list activity in which a sales professional from a company that wants to market a product systematically sends email messages with offers to purchasing professionals from other companies that want to purchase that product.
In short, B2B Email Marketing is basically a corporate salesperson trying to sell something to multiple corporate buyers at the same time. In general, this type of sale requires a prior study by the buyers, which in the local language is called “ quotation ”.
Therefore, taking advantage of the buyer's quotation phase, the B2B seller can implement an Email Marketing strategy integrated with Inbound Marketing and Marketing Automation. This way, he can gradually show his product and sales conditions to multiple buyers with common interests, and establish a long-term business relationship with them. Keep reading!
Build a sales machine in your online store!
Click the button below to download the free e-book “Inbound Marketing for e-commerce” produced by Agência e-Plus!
Get eBook Now!
USING B2B EMAIL MARKETING
The first step to implementing a B2B Email Marketing strategy is to define your target audience. So, make a list of companies and market sectors that need what your company sells. Then, based on your market research, develop an Inbound Marketing project .
Inbound Marketing requires predicting what your customers’ Buying Journey will be like. And, based on this, you must create ideal content for your audience in the form of posts , e-books , videos, infographics, surveys, etc., for the Top, Middle and Bottom of the Sales Funnel phases. This will allow you to capture a comprehensive contact list of potential buyers, to whom you can send emails with offers at the right time.
Video: learn about B2B trends and challenges (use the player controls on YouTube to activate and translate the subtitles into your language)!
Furthermore, as buyers progress through the stages of the Buying Journey and Sales Funnel, your Inbound Marketing system will relate, qualify or segment your audience. In other words, it will separate contacts with common interests into different lists. Then you will send different, personalized email messages with proposals and products according to the needs of each group. Continue reading to learn more!
Marketing Automation
In parallel with Inbound Marketing, it is important to work with Marketing Automation. Through a platform like RD Station, you can distribute B2B Email Marketing messages automatically, speeding up the process. In Marketing, we call this lead nurturing .
Video: learn more about Email Marketing in e-commerce (use the player controls on YouTube to activate and translate the subtitles into your language)!
Marketing Automation also ensures automatic contact segmentation. This way, you won't need to call buyers all the time. In fact, you'll only need to contact the most indecisive buyers by phone who need more specific information.
In short, for this strategy, which takes into account the application of Inbound Marketing, Sales Funnel, Purchase Journey, Marketing Automation and B2B Email Marketing, to work well, it is important to test and optimize the message flows above all. Be smart about this!
Furthermore, B2B Email Marketing can provide many advantages. Discover some of them below!
WHAT DO YOU GET WITH B2B EMAIL MARKETING?
Using B2B Email Marketing in combination with Inbound, Automation, Funnel and Journey you get:
Easier to create a list of buyers interested in the products your company sells;
Comprehensive knowledge of contacts, which allows you to personalize messages and improve results;
Broad and rapid distribution of messages, ensuring efficient communication with buyers;
Personalized distribution of lead nurturing messages , increasing the chances of success;
Gradually overcoming buyer objections via content, generating more purchasing decisions.
As you can see, B2B Email Marketing is an essential tool for anyone looking to sell to other companies. So don’t miss out! Implement it in your e-commerce now!
HOW TO IMPLEMENT?
To implement B2B Email Marketing, Inbound Marketing, Purchase Journey, Sales Funnel and Marketing Automation in your e-commerce, turn to Agência e-Plus for support! Agência e-Plus is certified in the automation platforms RD Station and E-goi and, therefore, is qualified to plan, create, implement, test, configure, optimize, evolve, scale and manage projects with these technologies. In addition, it provides training, consulting and advisory services.
Learn more about the e-Plus Agency!
The e-Plus Agency has been in the market for 10 years providing e-commerce and Digital Marketing services to companies such as Pirelli, Xerox and Sonda, for example, in Brazil, Argentina, Colombia, Ecuador, Costa Rica, Portugal and Spain, among other countries. You can also hire from anywhere in the world. Do it now! Click the button below and start a conversation with our team via messenger app.